Sony Music Entertainment announced Tanzanian heavy-hitter Ali Kiba as their second major artiste signing in Africa after they brought on board Nigeria’s Davido in January, 2016.
Alikiba flew to South Africa from Tanzania and was followed by an enthusiastic film crew who are documenting his story as elated fans and reporters captured the moment.
Alikiba is considered as one of the most talented acts across East Africa and other parts of the large African continent.
Upon signing the deal with Sony, Ali Kiba said: “My partnership with Sony Music in addition to my already very successful partnership with my management team at ROCKSTAR4000 now completes the team, and solidifies the most powerful proposition and team to take my music to even greater heights, to new audiences and fans across borders and across the world.
“I’m really excited in the future of music from the African continent as its now the time for the amazing music and sounds from Africa to take over the world, and I’m excited on where this amazing partnership will be able to take my music now to fans across the continent and across the planet.”
Exclusive details of the deal are yet to be made public.
Source: eDaily.co.ke
