You really need to stop using so many hashtags on your brand’s Facebook Page, according to a new report (though, it’s probably a good rule of thumb for your personal page, too).
Social media marketing company Socialbakers released data this week showing that the more hashtags a brand uses in a Facebook post, the less engagement it receives.
Based on a sampling of 200,000 brand posts on Facebook in February 2014, brands that used one or two hashtags in a given post received an average of 593 interactions. That number dropped to 416 for brands that used three to five hashtags.
The following chart, created by Statista, shows how hashtags affect a brand’s engagement on Facebook.
Source: Mashable
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