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Taxify promises fast and effortless movement as it rebrands to Bolt

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Taxify rebrands to Bolt

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By Our Reporter

Taxify, an international ride-hailing platform, recently changed its name to Bolt and also introduced a new logo. The transportation network company has finally also effected the changes in Uganda. This was revealed during a cocktail  evening hosted at Skyz Hotel, Naguru in Kampala last Thursday.

According to Markus Villig, the company CEO and co-founder, the changes mark a new dawn for the company which has been operational in Uganda for the past three years.

He noted that update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing, with cars and motorbikes, to scooter sharing.

“Given our ambition to solve transportation problems on an increasingly broader scale, we want the brand to reflect the company’s future rather than the past,” Markus Villig noted.

“Our new name ‘Bolt’ stands for fast, effortless movement – exactly what the experience of getting around in a city should be, be it by car, scooter or public transport. It also underscores our belief that the future of transportation will be electric.” He added.

The Estonian-born tech company is estimated to serve over 25 million customers in over 30 countries globally.

The new brand will continue to be rolled out across Bolt’s different markets over the coming weeks. Bolt users will not need to take any action as the app will update automatically.

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