Musician Vinka signs the pact against drink driving.

Uganda Breweries Limited (UBL) under their Red Card Initiative, on Friday launched a responsible drinking campaign that is aimed at engaging consumers to make a commitment to never drink and drive, in a bid to reduce drink driving incidents in Uganda.

The campaign dubbed “Join the Pact to never drink and drive” is a continuation of Diageo’s worldwide Join the Pact campaign that has been implemented in over 40 countries since 2008. Diageo, through their Johnnie Walker brand, partnered with global rally champions like Lewis Hamilton and Jenson Button as campaign ambassadors and engaged consumers to show their responsible drinking commitment by making a pledge online. The campaign has attracted over 13 million commitments to never drink and drive from inception to date. In Uganda, Join the Pact is targeting to collect 10,000 commitments over a period of 6 months.

Speaking during the launch of the campaign, Uganda Breweries Managing Legal and Corporate Relations Director Charity Kiyemba said, “Incidences of drink driving account for about 5% of road accidents in Kampala according to Kampala Metropolitan Traffic Police. We at Uganda Breweries, are concerned about our consumers who put themselves at risk through irresponsible practices like drink driving. It is for this reason therefore that we are launching this campaign to promote responsible alcohol consumption and practices.”

To spearhead the campaign in Uganda, UBL has appointed award winning female dancehall artiste, Vinka, real names Veronica Luggya as Ambassador. Vinka will lead the campaign for 6 months, alongside media personality, Flavia Tumusiime and businessman, Innocent Nahabwe.

“We handpicked these Ambassadors because they show responsible attitudes towards alcohol and resonate well with our consumers. Vinka is very popular especially among the young generation which we are specifically targeting with this campaign. She will use her music and social media platforms to encourage her fan base to Join the Pact to never drink and drive,” Kiyemba said.

She added that having Flavia Tumusiime and Innocent Nahabwe as Ambassadors also gives UBL an even bigger platform to continue with the brewery’s 7-year commitment on driving awareness on responsible alcohol consumption.

UBL will for the next 6 months be interacting with consumers online, in bars, alcohol selling outlets and universities to encourage them to make a commitment Join the Pact. They will also be giving away free UBER rides to consumers who sign the pact.

By Our Reporter

Friday night at the DJ SNAP OFF party turned out to be much more than the pre-event hype had promised as South African rapper Nasty C brought the house down with a breathtaking performance at Club Guvnor.

The 21-year-old rap star who was the main attraction at the event showed why he is one of the most highly regarded South African performers at the moment by treating revelers to an evening of rap magic where the free flowing Singleton only served to up the excitement.

The rapper who stepped on stage as late as 3am performed some of his hit songs like “Way It Go” by DJ Switch featuring Tumi and “Juice Back” with the most popular song of the night being his feature on the hit song “Particula’’ that sent the hordes of revelers who turned up into a frenzy.

Nasty C is the latest act to grace the DJ SNAP OFF, which is a monthly event where Guvnor hosts guest DJs to show off their skills on the decks as patrons share the exciting performance live on popular social media platform Snapchat. The night has in the past featured other international artistes like Ghanaian singer Magnom.

By Our Reporter

Thursday night was a stream of limitless fun for Kampala’s glitterati who gathered at Serena Hotel’s Victoria ballroom for a first of its kind exclusive pop-up party.

The event, dubbed “You are not on the guest list”, was hosted by Nadia Matovu and let the city in on the true meaning of luxury and glamour with an elaborate celebration to end the year in style, featuring some of the most high-profile names on the social scene.

The event filled with charm brought together many prominent faces, the biggest being South African rapper Nasty C. Other revelers in attendance were Rich Gang, Malaika, Gareth Onyango and many others all who made merry thanks to the endless Johnnie Walker Gold Reserve premium whisky that was flowing freely. Those with a sweeter palate went for the Ciroc cocktails. To most revelers it was agreed that this was the party of the year.

To add to the merry drinking and light moments, the night featured a number of carefully hand-picked casino games, show girls and acrobats as entertainment that were all a true marvel. The ball room was divided into two sections; Mirage and Bellagio for the VIP and VVIP respectively which had attendees partying into the wee hours of the night with the best entertainment money can buy. In short this was Las Vegas shipped and assembled into the ballroom.

As it rained money and the alcohol flowed, the host, Nadia Matovu, a picture of charm all through the night, saw to it that her guests were well taken care of. This was a lights, camera, drinks and games affair which no one who attended will forget soon.