Vivo Energy Uganda, last year created a Shell V-Power club to establish a community of like-minded car enthusiasts and Shell V-Power fans to meet, socialize, establish networks, and share car related information, tips and ideas. The members each signed up for a Shell V-power card which earns them points whenever they consume Shell V-Power at any Shell service station across the country. Every litre of Shell V-Power consumed earns the customer 10 points, and the highest consumers are rewarded every month.
Vivo Energy together with Etihad Airways and Serena Hotel, has once again rewarded V-Power club members who consumed the highest volumes of Shell V-Power in the month of August with different prizes. 5 customers won a week end gate away at the Lake Victoria Serena Hotel, 4 customers walked away with a set of tyres and Shell V-power worth 100,000 and 2 customers won branded materials plus Shell V-Power worth 100,000.
Speaking at the award ceremony at Vivo Energy head office, the marketing manager Jean Mugisha said that the campaign is aimed at rewarding existing customers to boost loyalty among them, as well as to encourage other motorists to try out the brand.
“Shell V-Power customers have the double benefit of winning different prizes such as a trip to Abu-Dhabi, complementary fuel a set of tyres and a week end gate away at the Lake Victoria Serena Hotel among others, as well as enhancing the performance of their cars by using the high performance fuel, helping them get the most out of every drop,” said Mugisha.
“In true market leader behaviour, Shell led the market and our customers have appreciated and adopted additivated fuels, helping us enjoy market share leadership overtime. Shell is the only oil marketer that offers differentiated fuels”. Mugisha concluded.
With the development of differentiated fuels in Uganda, Shell V-Power club members now believe that not all fuels are the same, and therefore demand to use a fuel well suited to their car engine.