By BigEyeUg Team
Media personality and brand influencer Sheilah Carol Gashumba has sparked a conversation on social media after sharing her thoughts on why Tanzanian superstar Diamond Platnumz may never collaborate with a Ugandan artist.
In a tweet that has stirred reactions among fans and artists alike, Gashumba tweeted:
“Looks like we will never get a Diamond Platnumz collaboration with a Ugandan artist!!! But it all goes back to BRANDING!!! I love Ugandan artists but none of them can put up a show like Diamond; from performance, style etc!! Sometimes we have to accept some people are better than us and instead of fighting them, we can learn from them!”
Her comments come at a time when Uganda’s music industry is abuzz with reports that Diamond Platnumz was paid over UGX 700 million to perform at the recently concluded Coffee Marathon in Kampala.
While Gashumba expressed love for Ugandan artists, she emphasized that branding and showmanship are key factors that set Diamond Platnumz apart.
The Tanzanian singer is known across Africa for his electrifying performances, fashion sense, and strong personal brand.
Many Ugandan fans and musicians have weighed in on the topic, with some agreeing with Gashumba’s views and others calling for more support for local talent rather than comparison.
The conversation highlights a growing awareness in the Ugandan music industry about the importance of not just talent, but also image, marketing, and professionalism when competing on a regional or international level.
As the debate continues online, one thing remains clear — branding is becoming just as important as the music itself in today’s entertainment world.
We will keep you posted
