By BigEyeUg Team
Recall all the recent occasions where Kampala city socialite Sheila Carol Gashumba has been fond of verbally tussling out with Uganda’s arts industry (musicians, DJs, TV and radio presenters) on social media.
Sheilah Carol Gashumba
Apparently, these are not far away from where she might have paused as she freshens a new battleground.
There is a silent rant that Sheilah commenced on Twitter earlier this week this time particularly against musicians, DJs, and media personalities.
This regards the ongoing flourishing concerts headlined abroad headlined by African artists.
The African artists are currently bagging enormous bookings on huge venues in the United Kingdom and the United States almost every weekend despite the Covid-19 effects still hitting their home countries.
However, none of the active names showing up on those foreign music stages roots from Uganda.
The issue has since sparked online attention from different Ugandans also leaving huge debates on social media majority started by Sheilah Gashumba.
“All these music festivals and concerts happening in the UK AND the US with different African artists around the world not forgetting African djs too but we don’t have any from Uganda? What could be the problem?” reads Sheilah Gashumba’s tweet.
Sheilah also says it’s better if East African entertainers treated their careers as businesses rather not mere dreams.
“East African entertainers need to figure if they only want to be artists, djs or tv presenters because they grew up with that dream or if they want to take their career as a BUSINESS not a dream!!,” she adds.
She also cautions Ugandan artists to adhere to the new trend where most celebrities around the world are exhaustively utilizing social media and online music distribution platforms to set their brands worthy multimillion deals from brands.
“Ugandan artists haven’t realized that they need to work more on pushing their online streams and not only in Uganda but to the rest of the world!! Sign distribution deals or make an online distribution budget before you release music I.e twitter, tiktok & instagram influencers,” Sheilah added.
“It’s high time ARTISTS, DJS and Presenters know the ENTERTAINMENT BUSINESS not just knowing ENTERTAINMENT!!
Before the artists flew from their home countries to UK and the US, their music was first streamed by people in the UK AND US. I don’t remember President Kaguta Museveni closing the airport to travelers this year!! Artists need to focus on how increasing their online streams worldwide.”
It’s still a ferocious online verbal engagement as she is receiving retaliation from different arts stakeholders in Uganda.
We will keep you posted
