The popular Coca-Cola brand campaign “Share a Coke” is back with an exciting twist. This time round the campaign seeks to reach more consumers by having even more names and a unique inclusion of emoticons and phrases to enable them to “share a feeling” with their near and dear ones.
The campaign will give Coca-Cola consumers the opportunity to swap the iconic Coca-Cola logo with personal names of their friends, relatives, family and expressions to communicate and connect with their loved ones.
In the lead up to the launch of the campaign, Coca-Cola once again teased key teen influencers mainly in the media and entertainment industry along other influential national and corporate leaders with branded cans of Coke bearing their names and emoticons as a precursor to what would be a frenzied return of an already successful brand campaign.
Coca-Cola Country Brand Manager Uganda, Rodney Nzioka reiterated that “Coca-Cola is all inclusive therefore we would like everyone to get an opportunity to share a feeling with the special people in their lives all over the country. This time it will be particularly exciting as it will give consumers an opportunity to be more expressive.”
Through the second chapter of the campaign, Coca-Cola will continue spreading the message of optimism and happiness that the brand stands for in homes, at social events, in schools, villages, bars and restaurants.
The Coca-Cola products with the customized names are now available in all retail outlets and in shops, hotels and restaurants all over the country. Ordering for customized cans can be done via the hotline numbers; 0780791581 and 0706389727.
The campaign will also leverage on the social media platforms such as Facebook, Twitter and Instagram as well as other interactive advertising platforms to enhance consumer experience.
Coca-Cola as the World’s Number 1 non-alcoholic beverage and the runaway market leader in Uganda is well known for breakthrough marketing campaigns and marketing innovations. In the recent past it has launched highly successful campaigns such as Billion Reasons to Believe, Coke Side of Life, Brrrr, and Coca-Cola Rated Next amongst others that have been very well received by Ugandan consumers.