Sauti Sol’s partnership with Chrome vodka has been signed and sealed. The vodka that was launched this year will see Sauti Sol become its second time ambassadors through which they will market the vodka through various activations.
The multimillion shilling deal will see Kenya Breweries Limited invest in the group as they set out to perform at different counties as they roll out the campaign.
“Today marked the renewal of our partnership with @chromevodka. Launched in February this year, the relationship has been a perfect fit for both brands leveraging on each other’s success. Sauti Sol embodies #ShineOn – this is why we are in the position we are today. As a group and friends, we’ve gone through a lot of hurdles along the way but we never lost focus of our dreams and that is how we got to where we are. On top of all that, we still DREAM BIG.’’ The group posted on social media.
“The partnership brought to life a strong connection between Chrome Vodka’s position as an aspirational premium quality vodka and us, the leading music brand in Kenya. Together, we created a unique platform that resonated with our target audiences.
The numbers speak for themselves. The results and the impact of our partnership between @chromevodka further establish that the Entertainment Industry is a sector that is growing in strength and influence in Kenya. We commend the Chrome team for being big thinkers and seeing the value and potential in the space between business and the entertainment world. #ShineOn.’’ Another post read.
Source: SDE.co.ke
