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SafeBoda unveils the SafeBoda Academy

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  • First training centre in East Africa focusing on professionalizing boda bodas

Kampala 13th September 2018SafeBoda has opened a new chapter in its history, with the launch of a new training centre in Kyebando, Kampala. The centre, dubbed the SafeBoda Academy, is the first of its kind in East Africa and has the capacity to train up to 1,000 boda boda riders a week. Our aim is to offer professional training to over 50,000 boda-boda riders in the next 12-months.

The Academy was officially launched today and contains teaching space for new riders, retraining space for existing SafeBodas, support services, and new rider interviews, and is central to SafeBoda’s vision to professionalise driving standards, distribute safety equipment and enhance transparency of the boda industry.

Speaking at the launch ceremony, Ricky Rapa, Co-Founder, SafeBoda said, the Academy is part of the company’s revamped sustainable program which is aimed at improving safety standards among new and existing SafeBoda riders. “The SafeBoda Academy will go a long way in enhancing the SafeBoda customer experience, through improved quality services among our riders because they will be equipped with the best riding and customer care skills,” he said, adding that the Academy will also help reduce the number of road accidents in Uganda.

According to a report published in Sept, 2017, by the Ministry of Works and Transport, at least 10 people die every day, as a result of road accidents involving boda boda riders. “Road accidents cost Uganda approximately 2-3% of the total GDP every year, through interventions like this Academy, together with government agencies, we are confident, this trend will be reversed,” Rapa explained.

With increased training space, he added, comes increased opportunities to train more riders and employ more young Ugandan talent. The company, which delivers its services through the SafeBoda mobile application, has enabled over 6,000 boda riders to increase their earnings, gain access to financial services, and improve the lives of their families and millions of passengers to travel safely around Kampala.

Dr. Steven Kasiima, the Assistant Inspector General of Police, who doubled as the guest of honour, commended SafeBoda for equipping its riders with professional driving standards “SafeBoda riders are an example to other boda boda riders on the street, you always see them stopping at traffic lights and this behaviour is slowly rubbing off onto the other riders,” Dr. Kasiima said.

“From humble beginnings in 2015 in a small room in Kyebando, with change on our minds, we started the journey of professionalising the boda industry, and today, it gives us much pleasure to see just how many more safe trips can be taken by Kampala residents and visitors because we dared to start,” added Rapa, said.

SafeBoda is the forerunner of road safety in the region, and has partnered with a number of organizations including Safe Way Right Way, the Red Cross, and the Global Road Safety Partnership – a World Bank funded global initiative to save lives on the roads.

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Uganda Rugby Cranes flagged off ahead of Zambia, Zimbabwe clashes

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The rugby cranes today had their last training session at Kyadondo rugby grounds ahead of their return legs with Zambi and Zimbabwe. The rugby cranes were seen off by some of the staff from their main sponsors Nile Special and enjoyed previlage of the company of the American and South African ambassadors.The Uganda rugby team besides going for the wins have also fronted the Nile Special current campaign #NoExcuse which is aimed at reducing sexual harassment in society.

Here is the selected team to fave Zambi and Zimbabwe

1. Ssenteza Santos

2. Kivumbi Saul

3. Kimbowa Collin

4. Asuman Mugerwa

5. Odugo Faragi

6. Kanyanya Ronald

7. Otto Micheal

8. Olet Simon Peter

9. Odong Charles Uhuru

10. Asaba Brian

11. Pius Ogena

12. Ayera Desire

13. Emong Eliphaz

14. Aaron Ofoyrwoth

15. Epilo Paul Emmanuel

16. Ivan Magomu Arthur

17. Masendi Paul

18. Okorach Micheal

19. Munyani Ian Arnold

20. Wokorach Philip

21. Semwami Daudi Ashraf

22. Simwende Kimono Justin

23. Kasito Adrian

24. Oketayot Byron

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Tusker Lite confirm participation in first ever Food Street Festival in September

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On Monday, the first ever “KCCA Foodie Street” was introduced to the Ugandan social events scene promising an assortment of delicious local delicacies all aligned to take place at the heart of the city’s most esteemed street, Parliamentary Avenue come Saturday, September 7, 2019.

The Foodie Street will host food lovers within the city to a day of merrymaking on the food filled street is organised by KCCA and My Food Network in partnership with Tusker Lite to bring food lovers an unforgettable food fest.

“Kampala is the entertainment capital of East Africa and KCCa has a strategy to make it the premier entertainment and tourist destination in Africa. One of the ways to do this is to showcast our rich culture and hospitality and we know that showcasing our abundant street food, we can achieve this goal, said KCCA Director of Education and Social Services, Mrs Namuddu Juliet Nambi.It has been touted as a fun outdoors lifestyle food event that will showcase Ugandan street food while offering a variety of treats from the different street food exhibitions set to leave food lovers spoilt for choice. Revelers will be given the option of pairing their dishes with either a Tusker Lite or Coca Cola.

“Tusker Lite remains at the heart of the best food experiences in the country. We are looking forward to bringing foodies the party flavour in the first edition of this fun outdoors food experience come September,” said Balaba Brian, Key Accounts Manager, UBL.The event shall have over 30 street food vendors catering to the public from 10:00am to midnight. The event is a mirror of other street food festivals held in numerous cities around the world like Paris, Berlin, London, Manila and Brussels, just to mention but a few.

From sunrise to sunset the streets will be buzzing with activity with every other stall premise creatively set up as either a café or restaurant with Kampala City Council Authority giving the greenlight on the fun food event. There will also be music, dance and drinks all perfectly placed under one historic venue, Parliamentary Avenue located between the IPS building and Jumbo Plaza. Entry to the event is free.

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Nile Special ‘No Excuse’ Campaign to highlight Sexual Harassment  

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Nile Breweries under its flagship brand Nile Special has launched a behavioral change campaign dubbed “No Excuse” with the aim of addressing the predicament of sexual harassment in the country. The brand will address the subject by calling for smart drinking measures among its consumers,since alcohol abuse has been identified as one of the primary catalysts for sexual harassment.The aim of the ‘No Excuse’ campaign is to:

• shine a spotlight on the  sexual harassment problem.

• to bring about a change in long established societal behaviours and attitudes

• to activate bystanders with the aim of decreasing and preventing this act

• challenge the public to take appropriate action against perpetrators of sexual harassment

• encourage stakeholders to support the victims to access appropriate support services.

Attention is increasingly being paid to the prevalence of this vice in Uganda. Whether this is down to more cases being reported or the abuse is on the rise, is a matter worth investigating. What is certain, is that the public space in which women can freely express themselves must be guarded. This calls for collective reflection by all stakeholders on the measures to be undertaken to ensure that every individuals rights and freedom are protected as enshrined in the constitution under Article 20.Utilizing the brand’s online platforms, the campaign will implore the public have its say on what constitutes sexual harassment. The information will be curated and the data presented into a communication campaign to both raise awareness and also educate the public about sexual harassment while changing people’s attitudes and beliefs.

 Francis Nyende, the Nile Special Brand Manager said, “It is a good thing that the plight of women regarding sexual harassment is edging to the fore of the national discourse. But it’s also rather disturbing that almost daily there’s a story about a woman that has been sexually harassed. As one of the leading Ugandan brands we have decided to champion the cause. ”Our ultimate goal is to reduce and prevent the incidences of sexual harassment, which affects the lives of too many women, both directly and indirectly, and thereby make a much safer society.

“Some of the places where women are more susceptible to sexual harassment is during the nightlife (bars, discos etc). At certain hours of the night, after consuming a couple of bottles, some men throw caution to the wind at the expense of the women. So we are here to educate revelers that they should drink smart, there’s no excuse for sexual harassment,” says Nyende.

Ms. Gloria Nakafeero, the Commissioner Gender and Women Affairs, Ministry of Gender,

Labour and Social Development said, “We are using the ‘No Excuse’ campaign as a catalyst to

get people to question themselves and their behaviors. We are aware that by identifying the problem we shall need to do more to try and create meaningful change.  So by raising awareness about the issue, the existing laws and policies as well as the existing support services, we will contribute towards positive change in attitudes to make sexual harassment “inexcusable” and unacceptable and demand positive actions towards the elimination of sexual harassment.

I am happy to be associated with the Nile Special ‘No Excuse’ campaign.  It always starts with a simple insight. What rings true for me was the idea that in Uganda, whenever we observe or encounter of sexual harassment, we’re inclined to absent ourselves of any responsibility – or worse still, excuse behaviour that’s totally inexcusable.”  Article 24 of the constitution protects the dignity of every one in Uganda. No person shall be subjected to any form of inhuman or degrading treatment. This includes respect of a person to their psychological or mental wellbeing.

Enough is enough. Let’s stop excusing sexual harassment. Learn more at the Nile Special ‘No Excuse’ campaign websitewww.noexcuse.ug

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