ROLEX INITIATIVE UNVEILS PLAN TO PROMOTE UGANDA ALONG FOOD & BEVERAGE

Culinary or Gastronomy Tourism is the travel for the taste of place in order to have a sense of place of place. Its a unique sector contributing more than a billion Usd globally but one that remains un tapped and under funded by authorities and development partners .

Uganda is a home to over 52 tribes in addition to 6 indigenous groups each with a unique meal and drink that identifies it ,from Malakwanga to Eshabwe, to busoga with emboli , luwombo in the central among many others .

Over the years Rolex Initiative has organized the dynamic rolex festival a celebration of the street delicacy Rolex” that has graduted to a meal and a national identifier for Uganda . This year’s Rolex Festival will happen on Sunday 21st of August at Lugogo Cricket Oval starting at 9am -8pm . Charges are 10k and 30k for VIP.

In addition , Rolex Initiative unveiled yet another food event aimed at promoting local food and beverage tourism debuted “ Feast on Loco” that will take place in the second week of November at Sheraton Hotel . This celebration is intended to graduate indegenous dinning experiences to the five star hotels and restaurants . “Most high end dinning spaces are selling to us an exotic culture and we desire our cultural idnetity through meals and beverage to be sold to the international visitors “ added Jonathan Nalebo the MD at Rolex Initiative .

This will be powered by Coke, KCCA, Next Media, Explore Uganda and Ministry of Tourism Uganda .