By Our Reporter
Hariss International Limited, the manufacturers of RIHAM products, have unveiled a new packaging for their Rockboom energy drink. This was during a ceremony held at Kabira Country Club on Thursday.
The energy drink which has been previously packaged in 320ml PET bottles, will now also be available in 250ml cans.
According to Hussein Ahmed, the Hariss International modern trade manager, they have introduced the option of cans to appeal to new markets.
“We had to transform our packaging from PET bottles to the prestigious cans inorder to tap into the modern trade with the hotels and bars,” Hussein Ahmed said. “They have been aware of the product, but have always demanded for a different packaging. So today we are giving them the option of having Rockboom in a can.”
The 250ml can, which conveniently fits in hand, will give Rockboom’s ever growing consumer base a chance to fashionably feel the positive energy.
The Rockboom cans are available countrywide and will be retailing at a recommended price of UGX 3000.
“We want to suit the different needs of our customers by giving the market what it wants and that is quality products at and affordable price.” Hussein added.
Rockboom, which came to the market in 2013, has continued to dominate the energy drinks sub-sector. It contains a blend of caffeine and energy base for providing mental and physical stimulation.
