Rema emerged the overall winner in the MTN Callertunez Awards 2015 with 350,487 downloads. The awards were launched last year in July to reward artistes whose music is consumed most by listeners in form of MTN Callertunez.
The Awards included monthly recognition of artistes with the most downloaded CallerTunez every month and customers with the most CallerTunez downloads. The artiste with most downloads received Ugx 2.5m and customers who downloaded the most CallerTunez received awesome prizes from Huawei and MTN Mobile Money worth Ugx 100,000 to other eleven customers.
Rema’s single Mchuzi was one of the most popular CallerTunez amongst customers from the time the awards were launched and she won most of the monthly CallerTunez prizes.
With a vision of delivering a bold new digital world, MTN is focusing on changing society through digital innovations like the MTN CallerTunez Awards. Caller tunes, also known as CRBTs, are wildly becoming revenue earner for artistes, complementing other revenue streams like concerts and album sales.
On the other hand, customers are also fast adapting to this new style of consuming music and other audio content. MTN recognizes this new thirst and is thus providing a platform that satisfies this need by providing the platform for the artistes to supply and the customers to consume the content respectively.
While addressing the media and guests at the finale of the MTN CallerTunez Awards Ms. Mapula Bodibe, the MTN Chief Marketing Officer, commented. “Phones have become a channel through which we’re delivering other customer needs like entertainment, over and above the traditional voice, in simple and affordable ways”.
She added that, “MTN CallerTunez have made strong gains at a time when CD sales are waning and paving way for Digital Content consumption with CRBTs being one of the major revenue streams for industry stakeholders.”
“We are very grateful to all our customers who have embraced this service and for the support you have given us and the artistes. We recognise the hard work artistes put in to make the content and appreciate the fans, who are our customers for consuming the music,” concluded Ms. Mapula.
Today, MTN Uganda also rewarded eight outstanding artistes in different categories and each received the MTN CallerTunez Award and a cash prize of two million, five hundred thousand Uganda shilling.
