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Rajiv Ruparelia Offers Fresh Kid Lifetime Bursary To Study All He Wants

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By Staff Writer.

Sudhir Ruparelia’s son and heir to the throne, Rajiv Ruparelia just made a big announcement to Fresh Kid.

He has given him an open cheque to study all he wants for life. Rajiv says Fresh Kid is an extremely intelligent kid that should be given all the attention.

That means from primary all the way to University, Fresh Kid will be under the full care of the Ruparelia Group.

Now that is what not so ordinary Ugandans do…

“Today I met a young man called Fresh Kid – I was moved by his ambition being only 7 years old. I would love to see him become a guide and inspiration to many young people out there hence, Ruparelia Foundation is presenting this young man with a full scholarship from the Ruparelia Foundation to go to Kampala Parents School,” wrote Rajiv Ruparelia, the Managing Director of Ruparelia Group on his social media platforms.

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Celebrity Gossip

AMV to stage Online Music Concert Tonight

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By Reporter

Bringing a fresh touch to Online music concerts as the Lockdown comes to an end, London based singers AVM, Kleo and DJ Nectar have joined forces to stage a massive online music concert on 20th June 2020.

Proudly backed up by Blizz Uganda, The “End of Lockdown Part One” Music concery is going to be streamed live on all social media platforms as Ruby Lounge London and Channelueast presents AVM, Kleo and DJ Nectar in End of Lockdown Concert part 1. Online concert this Saturday 20 June starting at 8.00pm EAT.

The music concert has come at a time when everyone is anticipating for the end of Lockdown and incase another comes, AVM has promised a Part Two of the concert that will be streamed on her Facebook page AVM Music, and on Blizz Uganda Facebook page.

Who is AVM?

Alice Violet Mutumba “AVM” has been in the entertainment industry since the age of 6 years starting as a child TV star in her beloved Uganda. She moved to London, England at the age of 8 and it was in the UK where she nurtured her varying talents, including, singing, song writing, basic music production, TV presenting, acting, events management (Creator and Executive producer of Music On The Catwalk a live fashion and Music event.

Who is Kleo?

Kleo, real names Katelyn Namiiro Kaboya left Mulago and moved to the United Kingdom at 8months. Starting of as a model,actor and dancer, at the age of 17, The Business and Events Management Graduate became one of the youngest talented females in the uk. In 2012 Kleo took the UK by surprise, as she became one of the finalists in the MOBO UNSUNG COMPETITION. She released a line of new singles and videos introducing her sensational diversity, sexy elegance and superior lyrics and she has never looked back again.

Who is DJ Nectar?

DJ Nector Started dejaying 2016 at Nile bar north London with an aim as a deejay to rise Ugandan music to the top of the world and get to be known. He has worked with so many artists and other deejays both from Uganda and international. He is also an in house deejay at kingsbull London at the moment.

Don’t Miss this beautiful concert.

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Celebrity Gossip

B2C trio invest heavily in new video, Abryanz reaps big

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By Reporter

Kampala Boys formerly the B2C boys a day ago released their latest project “Munda Awo” and the new video exhibits excellent class, evidently better than those they have done before. We have learnt exclusively that unlike their previous projects, the new video is high budget, clean elegant and smart and one of the areas they improved greatly was the styling and clothing. Exclusively, we have learnt that city top stylist Abryanz was hired to style and dress the trio on set.

“Abryanz took a big portion of the entire video budget. He was paid to feature on set and style the artistes. He bagged 2M to be on set and also charged each of the artistes 4.5M for their attire which made it close to 15M on styling alone. The entire video went for more than double that figure” an insider told the website.

Munda Awo is a video you will watch and see the expenses instead, clean video.

Watch video here

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Celebrity Gossip

PHOTOS: Ugandan artistes excited as they receive awards

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By Staff Writer

When you work hard alone, often times the world only sees your success when you reach the epitome of your career. Many times, a lot of people work hard in their homes, offices, studios and other places and no one notices or gives a damn until they make it and their light shines so bright that no one can ignore it. This is particularly true for Ugandan artistes who burn the night candle in studios to make things work out and release some of the baddest projects. Today, however, Galaxy FM recognized and rewarded some of these and they were ecstatic as they received their awards.

Top Kampala musicians flocked Galaxy one by one as they lined up to receive their awards for the hard work that is appreciated by fans and the radio station. Musicians, big and small who won awards at the scientific and online Zzina awards 2020 flocked the Galaxy FM station located on the Kansanga Ggaba stretch to claim what’s theirs, their accolades that they won when they announced the top entertainers in the fast ever Zzina Awards 2020 online edition of the awards.

From the likes of B2C Soldiers, comedians Maulana and Maulana and Reign, John Blaq and several others, the excitement was evident. And rightly so, because, none of these artistes was allowed at the scientific awards that were held online. We have the photos of them picking their awards. Check them out.

Check out the full list of winners from the very scientific Zzina Awards 2020 here.

Watch the full online award ceremony here.

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Celebrity Gossip

Solomon Muleyi: Sheilah Gashumba Paid Kampala Sun to Expose Her For Attention

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Statement on Sheilla Gashumba
I awoke to a message from Sheilla Gashumba, of a recording of my phone call with a client. Then a few seconds after that, my phone received a flurry of messages. I started receiving the screenshots of malicious social media posts that had been made by Sheilla Gashumba. I was startled of course. All my friends in the Public Relations industry reached out as well to check in with their advice. I listened to all of them, with the majority advising that I ignore her and not tell the world the truth. That it will blow over. And it will.

But. Does. It. Have. To?

The Gist
I run a company called Adris Digital Africa that specializes in Public Relations and Digital Marketing (though often the need to dabble in Experiential and Creative arises,) solutions for SME’s. Young brands that want to play in the same marketing space with Multinationals, but lack the resources to hire a Creative, Public Relations, Digital Marketing, and Experiential agency separately, come to us for solutions on how to get there on a mini budget. It’s a wild sport, but it’s the niche we chose, for the same reason. And we are good at it.

But before I founded Adris Digital Africa, I worked at Vision Group. I thought my love for writing would give me the life I wanted; turns out I was fiddling with a Hollywood script, because writing in Uganda gets you to the middle class, but not past that. So to suppress the cravings of my writing penchant, I made a decision that it would become my second hobby after football (MVP Guiness Night Football 2019 people, I’m really good at my hobbies haha.) The editors at Kampala Sun, especially, appreciated my love for words, and how I twirled and made them sing. So they requested that whenever I had the time, I should write a piece or two. I obliged and have always made time. I have since edited International Magazines like African Secrets, The Opportunity, The Urbanite, Miss Tourism Uganda, Satisfashion Uganda, and wrote and edited copy for print papers like New Vision, The Kampala Sun among others. For those who don’t know about Kampala Sun, and are elites, you are a fala; because Kampala Sun was Social Media before Social Media became Social Media. A platform for wit, satire, and hard core ‘lugambo’ delivered on a bed of delectably poetic ‘luzungu’. And Vision Group, because it gave me my career catapulting job, will forever be my home. A great learning environment that has left its doors open to me, and understanding that I am busy, but that I wish circumstances were different.

My first year in self-employment (2017) was fruitful. I organized and executed the most successful Ice Cream and Cake Festival event of all times, on all fronts (Experience, Public Relations, B2B, Branding, name it.) After that, a Russian company contacted me to spearhead a model hunt that we executed under the guise of Miss Pearl, a beauty pageant, and even that was a success given client objectives. The company, then called MuleyiPr also executed the Abryanz Style and Fashion Awards Digital and Public Relations. We also got a stint on the same contract, to make money bags Jack Pemba rise from the proverbial ashes, to grace, and he did. Then there was the Socialite William Bugeme’s Gold and White Party at Guvnor that sold out, courtesy of us. We have since promoted so many events, but those are memorable ones on the PR and Digital Front. We also continued to organize our own events, the Celebrity Road Trip For Charity (because….CSR,) the first edition of the Kampala Night Run, the Road To The Nile Corporate Gala, among others.
We have executed successful product launches for Multinational companies like Japanese Ceramics Company, Asahi Eitto Bizex, and Italian Furniture and Interior décor Shark, Visma Group, and run digital accounts of prosperous online brands like Kaisha Dog Trainers, The Urbanite, among hordes of other Public Relations and Digital Marketing contracts that I spearhead as a CEO of Adris Digital Africa. But thank God for this accusation, you wouldn’t have known.

THE GASHUMBA JOB
I am not close to Sheilla Gashumba, but we are acquaintances. Ours has been a budding business relationship. In January, I was contacted by a client who identified himself as Felix, and said he was an associate of Sheilla Gashumba. His job brief was on phone, and he asked if my company (Adris Digital Africa) could ‘put Sheilla Gashumba back in the limelight. He explained the problem statement, which was that Sheilla Gashumba was out of the news ever since she left NTV. So the brief entailed the need to give ‘Sheilla Gashumba’ top of Mind Awareness, so that she’d be able to secure endorsement contracts after the end of the Africell Stint.

I worked on a strategy, and the bill came to 20M. He said that ‘his clients’ would meet it. Yet he cut contact for about a month or so. But between that space, Brian Morel, Sheilla Gashumba’s Personal Assistant and a friend, contacted me. I met Sheilla Gashumba at Speke Apartments, and we sat besides the pool. She wanted me to help write a proposal seeking ambassadorship/endorsement from brands. My brother Brian Ahumuza alias Abryanz, while advising me today mentioned how she’d at some point asked for my number, but perhaps was too proud to reach out in person. Anyway, we talked strategy and her expectations, and even formed a Whatsapp group to execute properly. Yet she kept on dilly dallying and never got around to paying; citing a flurry of meetings.
A month later, I got contacted by Felix, the Sheilla Gashumba associate. I asked for an official email brief of the job, and he said there won’t be need, since his client was willing to pay for every phase of the strategy. I briefed the spin department, and we gave them about 8 story angles, and they chose one; ‘Trouble in Paradise.’ It was safe, yet compelling and alarming. They of course kept on insisting on more vile angles, like abortion, and group sex, which I advised would put the brand in a bad light. Since the gist was coming from Sheila Gashumba’s camp, it looked plausible. So I shared the story we agreed on, with different twists and gists, with different media houses, saving the most interesting one for my people; the Kampala Sun team.

Payment.
Of the budgeted 20M, I received 1.5M and after insisting and demanding screenshots of the work (which is Standard Operating Protocol before payment in the PR world,) I forwarded the necessary work and continued engaging other media. My Pr team was paid. And I waited for the rest of the balance because of the ongoing and planned interviews on NBS, NTV and other media houses, only they cut contact after. When I contacted Sheilla Gashumba to do the rest of the scheduled radio, print and TV, interviews, she feigned ignorance about it. Yet shortly after that, I saw her doing interviews on TV as dated and prescribed in the plan, atop using segments of the news jerking strategy we shared with her team on her social media.

About Tina Fierce.
Tina Fierce is a close friend, a passionate mother, and hard worker. We share so many hustle values, and the love for dogs, and occasionally she comes to me for stories and Lugambo since I have so many celebrity friends. I had projected that the Sheilla Gashumba camp was actually targeting her, because the strategy had over 20 media houses, yet her associate kept on insisting I should record a video meeting with Tina Fierce. I gave her the report as a friend. But I didn’t pay Tina Fierce, because those who know her work ethic. When I mentioned the people who needed money to Felix, it was to mentioned the different departments like the Press Release Writers, the PR spin doctor, the reporting and analytics manager, among others. It wasn’t the media like alleged.

Conclusion.
If in trying to earn a living, by doing a job I was paid to do, I harmed you, Sheilla Gashumba, I apologize. But the job was perceived as just another of the many celebrity jobs PR agencies get; where musical artistes, and socialites come to us in need of solutions like that. Usually because you and your ilk have nothing positive that is newsworthy, we usually work with the client to enact a scandalous spin that will get them in the news. We run so many campaigns similar in nature to the one we (thought we )were running for you, and that perhaps misinformed us. We apologize for the damages caused.

This is not a battle of who is right or wrong, it is simply an explanation that i believe my clients needed.

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