Publics Africa unveils initiative to empower youth in Agribusiness

Joseph Kanyamunyu, the Managing Director, Publics Africa communications.

By Our Reporter

In a bid to boost agricultural production through brand development and communication in Uganda’s agribusiness sector, Publics Africa Communications, a local Public Relations firm, has announced the ‘I am an Agriprenuer Youth Programme’ and is calling for applications from all interested youth from across the country.

The ‘Iam an Agripreneur’ initiative is aimed at encouraging engagement in modernized agriculture practices mainly for commercial purposes.

The new programme is bent on giving youth a platform to present innovations in agricultural technology, share expert knowledge about modernizing agriculture and develop a saleable/ marketable product and standards.

“We believe that in order to promote food security and tackle the youth unemployment problem in Uganda and beyond, we will have to start building agribusiness brands and subsequently professionalize young farmers and farming organizations which are key to sustainability,” said Joseph Kanyamunyu, the Managing Director, Publics Africa communications.

Through the initiative,  they hope to convince the agribusiness practitioners to embrace agriculture not only as a means of food security but also as a creator of employment opportunities.

The management of Publics Africa is already receiving applications, which will be scrutinized by a panel of experts before the participants for the programme are selected.

To apply, eligible candidates (young people and women aged 18 to 35 with a passion for agriculture) should submit an agribusiness innovation project that is looking to improve food production and nutrition security and that project should have metamorphosised into a business.

Applications can be submitted through the “I Am An Agriprenuer” social media pages.