Take On The Pearl, the domestic tourism campaign by Uganda Tourism Board, had a successful second trip that saw the winner Marvin Johnz enjoy an all expense trip to Lake Mburo National Park with singer Cindy Sanyu, media personality Crystal Newman and comedian Publicity Natete. Lake Mburo National Park located in Western Uganda, is a treasure trove of scenic wonders rich with diverse wildlife and excursion activities like horseback riding, boat ride, nature walks, mountain biking, bird watching, day and night game drives in the lush savannah parks.
UTB’s CEO, Lilly Ajarova commented that the campaign aims to create awareness and also educate Ugandans on the various tourist spots around the country; with emphasis on What? When? How? Who? And Where to Travel. She concluded by encouraging all Ugandans to love and travel Uganda and enjoy the Pearl of Africa.
Mechanics for the Take on the Pearl Challenge.
• Post the contest photo on Visit Uganda social media pages every Friday.
• Get people to respond with the name of the place and the reasons why they want to go to that place, for a chance to win the trip.
• People get their friends and family to come and like their comments.
• Correct comment with highest likes by Tuesday of the following week is selected as the week’s winner.