By BigEyeUg Team
Pepsi, one of the world’s most iconic beverage brands, is stepping into a dynamic new era with a fresh look and a wave of culture-first experiences across sports and music.
This marks the first major global redesign for Pepsi in fourteen years, as the brand introduces a revamped visual identity to consumers worldwide.
The centerpiece of Pepsi’s new look is the redesigned Pepsi globe logo, which made its debut in a blaze of pulsing electric blue and black. This updated logo pays homage to Pepsi’s rich history while incorporating modern elements, creating a look that is both current and unmistakably Pepsi.
The official unveiling ceremony, hosted by renowned media personality JK Kazoora, took place on Friday, March 1st, 2024, at the Sheraton Hotel in Kampala.
Attendees were treated to a first look at Pepsi’s bold new identity, which signals the brand’s commitment to innovation and cultural relevance.
The updated color palette introduces electric blue and black to complement Pepsi’s classic colors, while the signature Pepsi pulse evokes the energy and excitement of Pepsi-Cola.
This new visual identity is now being rolled out in over 120 countries worldwide through various consumer touchpoints, including digital, experimental, and retail channels.
Pepsi’s bold new era extends beyond just its visual identity. The brand is set to drive culture forward in 2024 by delivering unique experiences deeply connected to fan passions.
Under the banner of “Thirst For More,” Pepsi celebrates individuals who challenge conventions and seek out new experiences.
Ssentongo Ernest, Brand Manager, commented, “Through this visual identity change, we aim to bring to life Pepsi’s brand platform of ‘Thirst For More.’ Our target audience is always seeking new things and living new experiences, and we want Pepsi to reflect that attitude and mindset.“
Pepsi’s commitment to delivering unforgettable experiences is further exemplified by its upcoming “Davido Timeless” concert on March 29th. This event promises to showcase the brand’s transformation and its dedication to providing immersive and entertaining experiences across music, sports, and culture.
Eric Melis, Vice President of Global Brand Marketing for Pepsi, 7UP, and Mirinda, highlighted the brand’s approach to the redesign: “Our new visual identity is bold, unapologetic, modern, and iconic. We responded to the deep love for our history while infusing it with a firmly modern twist.”
Rogers Anguzu, Commercial Manager of CBL, emphasized Pepsi’s commitment to meeting consumer demands: “Pepsi continues to move at the speed of culture, delivering innovative products and iconic collaborations. Fans can expect more exciting initiatives and partnerships throughout 2024.”
As Pepsi fans in Uganda eagerly anticipate the brand’s next moves, they are urged to stay tuned for more unforgettable experiences set to unfold later this year.
With its bold new look and a commitment to pushing boundaries, Pepsi is poised to make a lasting impact on consumers worldwide.
About Crown Beverages Limited:
Crown Beverages Limited is Uganda’s oldest beverages company. The company’s range of carbonated soft drinks includes Pepsi, Mountain Dew, Mirinda Fruity, Mirinda Orange, Mirinda Pineapple, Mirinda Green Apple, Evervess Tonic and Nivana Water in three varieties namely, Tangerine, Strawberry, still and sparkling. The products are available in returnable glass bottles and plastic/PET bottles.
We will keep you posted