By Our Reporter
Pearl Magic Prime has made two years.
To mark this milestone, the channel will celebrate with “4 Weeks of Magic” to continue to amplify the growth of the film industry as well as showcase the journey of positive impact on both the industry and the Ugandan Economy in just 2 years.
Rinaldi Jamugisa, PR and Communications Manager, MultiChoice Uganda, has revealed that over its two years of existence, Pearl Magic Prime has introduced the world to Ugandan stories, talent and storylines that have captured the hearts of many to establish itself as Uganda’s most loved storyteller, boasting of over 15 Local and International awards and over 70,000 hours of content in the Library tailored for its audiences.
“Since the launch of the channel, we have brought to our views over twenty-five (25) licensed and commissioned shows. While in the last 10 months alone, we have boosted our local content offering to the public, introducing up to eight (8) new shows that have been a darling and eye magnet for viewers.” Jamugisa added.
For next few weeks, Pearl Magic Prime will share sneak peeks into the local stars —including first look at its new YouTube show, Home of Our Stars hosted by renowned TV and Radio Presenter Flavia Tumusiime that encompasses the cast, their stories and more—from upcoming and already airing shows ahead of its debut on February 15.
The 4 Weeks of Magic will also feature a Social Media and Personal branding masterclass, and workshops on Anti-Piracy workshop and content acquisition.
Lois Kwikiriza, Head of Marketing, MultiChoice Uganda noted that, “as we roll into 2023, our promise to continue telling the Ugandan story remains relentless. Come April, 3 new original shows Damalie, POPI and another blockbuster series titled Ssuubi from the Producers of popular series Prestige will be coming to Pearl Magic Prime.” Kwikiriza added.
“We extend our appreciation to our viewers who have expressed great love for the shows, the producers, cast and production teams, and to our staff and teams across the business who make this possible,” Jamugisa concluded.