By Our Reporter
Opportunity Bank, a leading microfinance bank in Uganda, announced their new brand and officially unveiled their new and improved Head Office in Kamwokya on Friday.
These changes will elevate Opportunity Bank’s focus on the ability to provide a strong customer experience and technology-led financial services offering to well serve their existing customers and potential target market in the small and mid-sized businesses (SMEs).
Mr. Tineyi Emmanuel Mawocha, Chief Executive Officer of Opportunity Bank said that “There are still many people who are unbanked and have fettered access to loans for developing their businesses. Being able to provide a strong customer experience while exhibiting our unique brand values and financial solutions can be a key differentiator to enable the local market access to turn-key banking products and services. With our rebranding efforts, Opportunity Bank has been empowered to offer banking solutions and experienced customer support services that SMBs need to grow.”
The acting Board Chairperson, Mrs Winnie-Lawoko-Olwe, also added that “Opportunity Bank’s unique banking platform is able to meet consumer needs in an easy-to-use way for any SME and individual. Opportunity Bank continues to develop its multi-functional platform, helping our local markets grow one business at a time. The innovative banking solutions that a small business owner will need to grow their business is extensive. We knew that a unique approach was needed, and we have moved to tailor our products and services specifically to meet our client’s needs.”
Executive Director-Supervision at Bank of Uganda Dr. Tumubweine Twinemanzi who officiated at the launch said that increased confidence in banking benefits will see the move of the ‘unbanked funds’ from under the mattress to commercial banks. Opportunity Bank’s new branding further enables the bank to stand out, not only within the expansive financial sector industry, but also within the ever-growing mobile money banking sector technology ecosystem. Small business owners will enjoy the ease-of-use of Opportunity Bank’s sophisticated technology, along with the human touch that is delivered through superior customer service.
The New Opportunity Bank logo brings a sharp new visual identity, characterising the brand as bold, smart, effective, and original. Opportunity Bank’s emphasis on providing a full suite of products and services to the local market is reflected in the company’s new tagline, – “Empower yourself, empower your business, empower your future.” This language speaks to the core belief that in a vast, ever-changing, and evolving financial sector, Opportunity Bank can fully cater to each and every business to establish and secure a thriving banking solution.