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Onduparaka FC scores Ugx 390 million sponsorship deal

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MTN Uganda to sponsor Onduparaka FC to a tune of Shs390m.

MTN Uganda has announced another landmark sponsorship package to one of Uganda’s most exciting football clubs, Onduparaka. For the 2017/18 Uganda Azam Premier League season, MTN Uganda has agreed to sponsor Onduparaka to a tune of Shs390m.

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Announcing the sponsorship to Onduparaka FC on behalf of the MTN Uganda CEO Wim Vanhelleputte, the Corporate Communications Manager at MTN, Val Oketcho said, “The Onduparaka brand and wide fan base has been on a steady path of growth ever since the club was promoted to the Uganda Premier League. We
admire the club’s humble beginnings, its footballing successes so far including the ability to spot and groom upcountry footballing talent to compete on the national stage. This Ugx.390m sponsorship to Onduparaka is a sign of our commitment to ensure that the brand continues to grow further successes in resonation with our growth over the years in Uganda. We believe that it will go a long way in improving the Onduparaka brand and the welfare of the players.”

The sponsorship of the Onduparaka FC, brings the total sponsorship of football clubs in Uganda by MTN to Ugx.820m. In August, MTN announced Ugx.1.29bn (Ugx430m per year) three year sponsorship with current league champions, KCCA FC. The additional sponsorship to Onduparaka FC further cements MTN’s love for unifying the game of football and the desire to continue supporting Ugandan sport.

Noting the wide fan base that the sensational Onduparaka FC currently enjoys both at home in Arua and nationally, Okecho remarked, “Our desire as MTN is to support the development of sports in Uganda and this will see us continue to identify opportunities where we can inject the required support from time to time. We are proud to associate with Onduparaka FC and we wish them success this season of the Uganda Premier League.” The unveiling of the sponsorship was held at Desert Breeze Hotel in Arua.

Speaking on behalf of Onduparaka FC, the Chairman, Benjamin Nyakuni said, “We would like to thank MTN for their very generous sponsorship for our team this season. It has really sent a buzz through the entire team and the fans especially. We welcome MTN to the Onduparaka family and we receive this landmark sponsorship with such great honor.”

Adding, “This sponsorship is timely, given where we are now as a club. We have looked to this moment for a long time given that MTN is one of the biggest contributors to sports development in this country. This achievement is not just for us but also for the entire West Nile as a region and we can only envision the ripple benefit for all of us. Welcome to the Onduparaka FC family Bouyed the financial boost support, from MTN Uganda, “the Caterpillars” as they are nicknamed, later hosted their home fans to a Uganda Premier League fixture against Soana FC at the Green Light Stadium.

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Sports

UTB partners with FUFA to promote sports tourism

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UTB CEO, Lilly Ajarova signs the MoU with FUFA to promote sports tourism.

UTB CEO, Lilly Ajarova signs MoU with FUFA to promote sports tourism.

By Our Reporter

Uganda Tourism Board (UTB) has entered into a Ugx200m sponsorship agreement and partnership with the Federation of Uganda Football Associations (FUFA) as the official tourism partner.

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The two institutions have signed a Memorandum of Understanding; which will see both parties work hand in hand to promote brand “destination Uganda” at both the domestic and international scene.

The partnership gives UTB rights to brand Destination Uganda at local and international games in which the Uganda Cranes are participating as well as work with the players in destination marketing campaigns.

Speaking at the press conference, UTB CEO, Lilly Ajarova said: “The Uganda Tourism Board is prioritizing the building of positive destination brand equity and brand value through creating high level brand awareness partnerships such as the one witnessed here today with FUFA.”

Football is the world’s greatest sport and viewed by billions of fans across the world. In Uganda, the Uganda Cranes is the greatest football brand- but more importantly the leading sporting ambassadors to the region and the world.

Ajarova noted, “We are most excited about how we can best brand our national team internationally and also use the FUFA DRUM to create awareness of Uganda’s tourist attractions as the games traverse the whole country. We believe this is an incredible opportunity to connect with local communities and football fans across the country and will enable us to reach out to more tourists both locally and internationally.”

FUFA 1st Vice President, Justus Mugisha in his remarks said that, “We are using the power of sports to position Uganda on a global scene. This initiative by FUFA and UTB will showcase how football can be used to promote destination Uganda. We are proud to be in partnership and we hope to continue building our nation through sports and tourism.”

He added, this is a big opportunity for us to not only support football but also enrich Ugandans with the knowledge about their own country.

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Uganda ladies crowned champions at the Africa 5s tournament

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By Our Reporter

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Team Uganda emerged the best at the inaugural edition of the ladies’ Africa Fives Soccer Championships played at the Uhuru Stadium in Dar es-Salaam, Tanzania over the weekend.

The team sponsored by Nile Special comprising of players like Vanessa Karungi, Brenda Nabisaalu, Wilmer Nantumbwe, Sarah Namulindwa, Memory Nampijja and Brenda Makanga, defeated the Tanzania Invitational side 1-0 in the final played on Saturday afternoon.

Captain Nampijja scored the winner-takes-it-all strike in the ninth minute of the 12-minute first half.

With a large number of Tanzanian fans cheering, Uganda held on in the second half with goalkeeper Karungi pulling off a couple of saves to guide Uganda to victory.

“We are happy to bring this trophy home,” said winning captain Nampijja after receiving the trophy from tournament ambassador Samuel Eto’o. The team will travel with former Cameroonian forward Eto’o to FC Barcelona’s home -Camp Nou.

Speaking about the women’s side triumph, Nile Special brand manager Francis Nyende was ecstatic and visibly in shock at the result.

“This Uganda’s inaugural participation in this tournament, and we have won the trophy! This is unbelievable. Kudos to the girls who have given it their everything. As a brand heavily involved in sports, we hope this victory will inspire more ladies to play this game,” said Nyende.

The team had beaten pre-tournament favourites South Africa 2-1 via a shootout where Karungi saved two penalties following a goalless draw.

In the quarterfinals, Uganda comfortably beat Ghana 3-0 with Nantumbwe striking twice. Uganda had beaten Zimbabwe 2-1, had a 1-1 draw with Tanzania A before losing to Swaziland 1-0 in Group A on Friday.

In the men’s category, Uganda was unlucky to be ejected after conceding a goal. Represented by Facebook FC franchise, which won the Nile Special 5-A-Side competition finals, Uganda beat Swaziland 5-0, Zimbabwe 1-0 and Tanzania 1-0 to top Group A on Friday but on Saturday, they lost to Group B bottom team Zambia 2-1 via penalties following a 0-0 stalemate.

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Excitement as Pepsi hosts champions league finale watch party

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Win like a baller promotion

By Our Reporter

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Football lovers and enthusiasts were treated to a fun evening as Pepsi Uganda hosted the UEFA Champions league finale watch party on Saturday.

Held at The Square in Industrial Area, Liverpool supporters were the most joyous as their team defeated Tottenham Hot Spurs 2-0 to win this season’s UEFA Champions League.

The viewing party featured several fun activities including a quiz in which winners were rewarded different prizes like balls, jerseys and cash.

The event was held to mark the climax of Pepsi Uganda’s “Win like a baller” promotion. The promotion which was launched in early February presented a platform for soccer fans and lovers to win up to Ugx 15 million weekly in a TV draw and instant cash and airtime daily. Over Ugx 400 million was given out during the duration of the campaign.

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