Moses Abeka.
The Libra scale is at balancing point. Eureka, a perfect balance! The most award winning television station, Nation TV has finally struck a perfect balance, pulling the strings between different social classes, their audience to the viewership equilibrium.
NTV shook the local television industry shortly after their introduction to the silver screens of Ugandan television. Television has never been the same again as more stations put more emphasis on the quality of their programming, viewers needs and professionalism of presenters. However, as NTV strives to make the extra mile in local television and become trend setter, there were concerns among the viewers that the Serena Hotel based station, like their location, had fallen out of touch with the majority Luganda speaking viewers. ”NTV is for ‘corporates’, the educated”, I remember the talk on the streets .ruck a perfect balance, pulling the strings between different social classes, their audience to the viewership equilibrium.
Opinions reverberating on the same frequency must have found way into Serena and luckily for they took action, head hunting Douglas Lwanga from Record TV. With Douglas, the equation was solved, Zuena balanced it! Douglas literally carried on his viewers into his new life at NTV while Zuena, wife to Kampala’s most talked about celebrity will open a new audience to NTV. The management of other stations must be rubbing their hands with glee as they stick with their traditional programming rotating around music video requests, news and soaps! NTV will be lead the way.