By Our Reporter
Smirnoff Uganda has launched a new digital campaign dubbed “We are the Party”. The campaign was launched on Saturday night during the NTV Dance Party show.
During the launch, viewers were treated to a surprise performance from the Nigerian star Skales. The “Booty Language” hitmaker, who performed alongside Ugandan singer Zuli Tums, gave viewers a thrilling performance.
The new campaign will see viewers/audiences participate in a three-part series of challenges throughout the festive season and win prizes with the Smirnoff starter pack being the ultimate prize; a fully loaded gift pack that comes with a crate of Smirnoff, 2 bottles of vodka, a bar set up, a mixologist and a DJ delivered right at a win’s doorstep, for their enjoyment.
Speaking at the launch UBL’s Head of International Premium Spirits, Annette Nakiyaga described the campaign as a perfect festive season kick-starter, set to offer the best party experience for the winner and their family and friends with and safety in mind.
“The true nature of Smirnoff is to breathe life into your party, so invite us into your home by participating in the challenges. Join the challenge now and dress up to go nowhere as we wind down 2020,” she said.
With night spots still under lockdown due to the COVID-19 pandemic, the campaign will give participants a much needed opportunity to enjoy themselves safely and in the comfort of their own homes.