
By Our Reporter
Rida, a new ride-hailing service, has been launched in Uganda. This new platform is promising an unprecedented level of convenience, safety, and flexible pricing to Uganda’s transportation landscape, offering both cars and moto services.
“We are thrilled to introduce Rida to Kampala, Uganda’s capital city,” says Timi Ayoade, Rida Launch Manager. “Our platform is more than just a ride-hailing app. It is a game-changer, providing our customers with convenience, safety, and the power to set or negotiate their own fares directly with our drivers.”
Unlike traditional ride-hailing platforms, the RIDA app allows both parties to directly negotiate and mutually agree on fares. Passengers are asked for a one-time registration (via Facebook or SMS), after which they select a route and suggest a price they are willing to pay. Drivers are informed of the trip and the proposed fare, either confirming the offer or negotiating a price. Passengers are offered multiple offers from drivers, choosing the one that better fits their expectations or declining all rides.
Drivers also have the freedom to set fees, screen nearby rides and preview routes, and accept only their preferred trip requests. As such, they are given back the power over their time and compensation, without the fear of being penalized. During the initial launch period of 6 months, Rida is wavering commissions.
“Rida doesn’t compromise passenger safety in its bid to provide a more flexible and affordable ride-hailing option. We have an impressive suite of in-app safety features ensures that riders feel safe while traveling such as real-time ride tracking, easy access emergency contacts, and an SOS button. Furthermore, we are committed to the thorough vetting of each driver, undergoing background checks and ongoing evaluations to guarantee consistent and reliable service.” Timi Ayoade added.
According to Ayoade, drivers have to complete a chat-based registration which requires the submission of personal details, vehicle description, a copy of the driver’s license and proof of insurance, and its only verified drivers that are given access to a full list of orders currently available in the city, which are updated in real-time.
The Rida app is available for download on the App Store and Google Play Store.