
By Our Reporter
With rallies banned and candidates set to use digital and mainstream media to campaign, NBS Television has moved quickly to yet again position itself for the unprecedented task ahead. It has today launched the “Political Command Center” ahead of the 2021 General Elections.
“The Electoral Commission’s position on scientific elections is well-known to all of us by now and we have quickly adapted to its needs at NBS Television; all candidates, regardless of their political affiliations or any other divides, shall be catered to,” said Joseph Kigozi, the Next Media Services Chief Strategy Officer.
With the launch of the Political Command Center, NBS Television has put together an extensive plan to exhaustively cover the whole nation, and is set to deliver daily spot-checks across the country. The station has also committed to availing all its resources, both human and technology, to ensure its viewers are kept updated.
Also speaking at the launch, Joyce Bagala, the Next Media Services Head of News and Current Affairs, said, “Our viewers, you already know how much we value you and it won’t be any less with this. We are going to, just like we did with our COVID-19 coverage, adjust our programming to ensure you’re all well updated.”
“On Monday, June 27th, you can expect a new property that will come to you daily at midday with all the latest on the elections from across the country, along with our 4:30pm and 8:30pm special bulletins,” Bagala added.
Critically-acclaimed political reporter, Joseph Sabiti, will also mark his return to the general elections frontline following a short sabbatical, along with a cast of personnel in a mix of both youth and experience on this project.
NBS Television has also confirmed that it, through its fully-fledged research
department, will conduct opinion polls in the central region along with selected hotspots across the country.