Myspace wants you back — even if it requires a little blackmail.
The social network is emailing users old photos of themselves in hopes of enticing them to return to Myspace. The emails include one or two old photos and a line that reads, “The good, the rad and the what were you thinking…” along with a link that takes users to their profile.
In other words: Remember us at Myspace? We still have embarrassing photos of you.
It’s a clever approach to retaining members (or at least piquing their curiosity). After all, few things get your attention like the reminder that a tech company still has your decade-old photos on file.
However, it’s unclear whether the strategy is working. When asked if the photos were increasing logins on Myspace, which was overhauled and re-released to users in January 2013, a spokesperson told Mashable, “Myspace has been reaching out to current and past users to re-engage them through a personalized experience.”
Myspace has 15 billion user photos in its database, and still appears to be popular among music lovers. Facebook, in comparison, announced in September that it has 250 billion photos in its database.
So keep an eye on your old email inbox for a note from Myspace. You may have some digital cleaning to add to your to-do list.
Source: Mashable
