By Our Reporter
Unconfirmed reports indicate that Total Uganda has signed up over three musicians a head of its rebranding. The fuel giant is said to have signed up Mun G, Irene Ntale, and Ziza Bafana as ambassadors for Total’s products.
Total Uganda is planning to rebrand and launch new products in an effort to give its customers a new and improved driving experience. Earlier this year, Total Uganda adopted a new and fresher outlook that resonates with the brand’s new marketing mantra “energizing your life”.
The first phase of this rebrand started with the refurbishment of Total petrol stations countrywide to give them a fresh and new look. An inside source confirms that the second phase of the rebrand is set to begin and will involve the launch of numerous innovative products, services and promotions to reenergize the lives of their customers.
According to sources, alongside this rebrand, Total is renewing its commitment to better energy with the launch of a new generation premium product that will provide lasting protection to engines and allow Total customers to consume better and less fuel.
To ensure that the rebrand is on point, a couple of Musicians have been signed up as ambassadors for the new Total Uganda grand look.
Efforts to get an official comment from Total Uganda Management were all futile, however, a source who preferred anonymity confirmed that the fuel giants are in final preparations to launch the rebranding process.
“This is a top management secret, all I can say is that our bosses have been having so many long closed-door meetings of late. Of course there is something they are planning to do, which must be epic,” said a source that preferred anonymity.