MultiChoice Uganda launches new Luganda TV channel

By Our Reporter

MultiChoice Uganda has launched a new channel for subscribers in Uganda — Pearl Magic Loko. The channel will  feature content dubbed in Luganda and comes as part of MultiChoice Uganda’s ambition to be rooted in Uganda and offering accessible channels, packed with wide selection of world class local entertainment.

Pearl Magic Loko channel head, Margaret Mathore said: “We are thrilled to launch yet another fantastic and exciting channel for our viewers. This is aimed at providing the best African stories to a mass audience at an affordable price. Lowering the barriers to access for top-tier entertainment is important to us as a channel and as a business. In addition to Ugandan shows, we have extended the offering to include award winning content from countries including Zambia, Tanzania and Nigeria”.

MultiChoice Uganda PR & Communications Manager, Rinaldi Jamugisa echoed the sentiment: “We are living out the business’s mission to be the best African storyteller – it’s not just a slogan for us, it’s a reality we bring to our treasured audiences. Ensuring that stories are told in local languages and allowing for a wider audience to enjoy the country’s favourite shows in their own tongue is key. That’s why the addition of Pearl Magic Loko is so important.”

Some of the headline shows that will air on the channel include Nigeria’s Dilemma, about two estranged lovers brought back together by fate after a cruel separation; Tanzania’s Huba, which follows couples whose relationships are in turmoil, ultimately testing the belief that love conquers all; and Zambia’s Mpali, the drama about a rich and powerful polygamist who marries yet another woman, much to the disbelief – and anger – of his wives and children.

Original Ugandan productions that Pearl Magic Loko viewers can enjoy include Sesiria, Date My Family Uganda, The Honourables and Mizigo Express.

The channel is available on DStv Channel 142 and GOtv Channel 315.