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MultiChoice launches two new African Lifestyle Channels

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Joan Semanda Kizza (L), PR and Communications Manager at MultiChoice Uganda and Colin Asiimwe (R), Head of Marketing at MultiChoice Uganda addressing the press during the launch of the new HONEY and Pearl Magic Prime channels

Joan Semanda Kizza (L), PR and Communications Manager at MultiChoice Uganda and Colin Asiimwe (R), Head of Marketing at MultiChoice Uganda addressing the press during the launch of the new HONEY and Pearl Magic Prime channels.

By Our Reporter

MultiChoice has announced a brand-new Pan-African lifestyle channel on the DStv channel 173 dubbed Honey.

In addition to their legendary Sports, Education and Movie channels, the new HONEY channels will showcase unscripted lifestyle TV content for curious and connected Africans while celebrating and exploring African lives, love, fashion, food, weddings, dating, as well as reality.

“The HONEY channel which will go live in February next year is part of an ongoing effort to enhance our customers’ viewing experience and delight them with additional content, MultiChoice is thrilled to bring this latest venture in African storytelling through the HONEY channel that we have launched today for our DStv customers on Compact, Compact Plus and Premium,” said Colin Asiimwe, Head of Marketing at MultiChoice Uganda.

“Furthermore, we are set to add the Pearl Magic Prime (PMP) channel in February 2021, which reflects the best of who we are as storytellers, with high quality entertainment that has not been seen in the market before. The stories will be exclusive for PMP viewers, creating a place where every Ugandan star shines as they stand shoulder with the continent’s best talent,” mentioned Asiimwe.

Asiimwe added that, “there is a continued upward lifestyle-viewership trend on the continent, thus making the addition of Honey and the Pearl Magic Prime channels timely, as we offer our audience the entertainment that appeals to them.”

The Honey channel will be broadcasted in Uganda and in all key African countries including; Nigeria, Ghana, Kenya, Namibia, Botswana, Malawi, Zambia, Angola, Mozambique, Tanzania, DRC, Cameroon and South Africa.

Keeping with the continent’s effervescent energy and vibrance, the channel will be a tapestry of African producers with exciting storylines and cross-continental casting, making HONEY, a go-to channel for authentic African storytelling.

“The channel is part of our commitment to keep bringing fresh, authentic and local content to our African subscribers. For many years, we have seen lifestyle becoming a popular genre on the continent and now our subscribers will see their own talent, food, celebrations, and their families as the well-deserved hero,” revealed Joan Semanda Kizza, PR and Communications Manager at MultiChoice Uganda.

She added that, “Africa’s dynamism and way of life is the perfect ingredient for this exciting channel. HONEY is going to add a sweet and sticky flavour to our subscriber offering. Lifestyle content is the ideal vehicle to reflect the continent’s diversity and sameness. Everyone curious about food, style, and weddings is in for a treat.”

“We are pleased to form this partnership with Media24 television unit who packaged the content and are responsible for Afrikaans lifestyle channel. With this collaboration we believe both companies’ best qualities, experiences, and knowledge to serve DStv subscribers with a new channel that is familiar, unique and entertaining will be prolific,” Kizza concluded.

HONEY will focus on authentic African storytelling. In a ground-breaking content creation model, the channel has partnered with producers from all corners of the continent to create hundreds of fresh hours of exciting African shows, ensuring that HONEY is indeed the place where all Africans feel at home.

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