By Our Reporter
MultiChoice has launched an all-Ugandan TV channel dubbed “Pearl Magic” on its DStv and GOtv platform. The new channel will be entertainment-focused and will be showing content from music shows to movies to dramas to telenovelas among others.
While addressing media at MultiChoice Uganda Head office, Albert Nga, Marketing Manager MultiChoice Uganda said, “We are excited to introduce Pearl Magic, a channel that is truly Ugandan with a focus on Ugandan content. This is going to additional value to our DStv subscribers in terms of resonance with a channel that they can claim ownership to.”
“This channel also demonstrates our investment in growing local content that resonates with our subscribers and our continued support to the growth and development of the African entertainment industry.” He added.
Pearl Magic TV officially hit the airwaves on Monday and airs on DStv channel 161 while GOtv subscribers can watch it on channel 304. The channel is restricted to East Africa only.
Mariam Ndagire, a local film director and actress, has expressed excitement about the new TV channel noting that this will be another big platform to showcase Ugandan films and culture.
“This is a platform we as filmmakers have yearned for for a longtime. Now that we have a home for our content, we should fully capitalize on it by ensuring we put out quality work that will meet expectations of the viewers. This will also be another way to promote Uganda by using the TV channel to showcase our culture to the rest of the world.” She said.
