MTN Uganda won the Best Corporate award at Uganda’s inaugural Social Media Awards which were held at the Hub – Oasis Mall on Friday 15th December 2013.
The Corporate Award, which was a highlight award of the night, was centered on awarding the best Corporate Company that fully maximises social media as part of its operations and marketing strategy. It looks at the company that has made the largest investment in online engagement and reward of its customers. This award seeks to reward and recognize the company that best uses social media to create and connect with an online community – from building it to nurturing and rewarding a loyal following- keeping in line with platform’s various rules and regulations being creative fair and true.
Over the last year MTN Uganda has maximized user engagement by significantly growing its followers on the different social media platforms. MTN is the leading telecommunications company in Uganda on social media and continues to rapidly grow its following. MTN Uganda has more than 200,000 followers on its social media sites including Facebook, Twitter and Google Plus.
This is noteworthy as Facebook’s penetration of the country’s population is still very low at less that 5% and approximately 15% of Internet users in Uganda. Approximately 50% of the Facebook users are between 18 to 24 years old. In Uganda, there are more males than females using Facebook at 67% against 33% respectively.
The MTN online platforms run engaging promotions like; giving out airtime, providing essential information and responding to customers’ queries through a team of dedicated staff. This year alone MTN has run successful online campaigns like the ‘We Believe’ campaign which was nominated for Best Campaign.
Recently MTN run a YouTube music video competition which saw the winner walk away with a whopping UShs 10 million for creating the best and most original music video under the theme “We Believe”.
Earlier in the year, on 30th April, MTN celebrated its 100,000th follower on Facebook and hosted a social media party to thank and reward its users who have made it a successful online brand.
MTN Uganda’s Chief Marketing Officer, Ernst Fonternel said, “Winning this award demonstrates MTN’s dedication to delivering a bold, new Digital World to our customers with World-class Internet including Uganda’s first and fastest Internet connection, namely MTN 4G LTE. Our various country-wide superior connectivity options makes it extremely convenient for our customers to stay connected with family and friends. At MTN we understand the customer’s desire to interact online; we value their feedback and continuous engagement to ensure that we provide products and services that are relevant to them”.
He explained that using social media for business today is as important as what learning how to use email was for businesses 15 years ago. He said that social media has given MTN another opportunity and avenue to reach out and actually connect with its audience.
MTN’s vision is to lead the delivery of a bold, new Digital World to their customers. MTN Uganda is embracing this vision through constant enhancements to its Data Network to deliver World-class Internet so as to constantly delight their customers to make their lives’ a whole lot brighter.
“We encourage everyone to join our community and enjoy the journey as we strive to deliver this bold, new Digital World to our customers.” Fonternel concluded.
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