MTN Uganda has been named one of Uganda’s leading super brands, following a research commissioned by Superbrands East Africa, and implemented by TNS RMS, a leading market research firm.
This is the third time in row that MTN has been named a Superbrand.
MTN Uganda and MTN Mobile Money both made it to the Top 10 Superbrands of 2015/15 in 3rd and 6th respectively.
But MTN leads the Telecommunications, Internet and Broadband category with a percentage score of 86.98 while MTN Mobile Money, crucially, leads the Financial Services (General) Category with a score of 84.21.
“MTN is honored by the SuperBrands recognition. Our vision for Uganda continues to be the delivery of a bold new digital world. The SuperBrands status is further proof that our customers recognize what we are about and our commitment to quality plus the delivery of distinct and reliable services,” noted MTN’s Senior Manager Brand & Communications, Martin Sebuliba, at the presentation of the Superbrands certificate.
According to Christine Mueni of TNS RMS, Super brands are considered to have established the finest reputation in their field; they offer customers significant emotional and tangible advantages over other brands, which (consciously or sub-consciously) customers want to recognize.
“The leading brands were judged on three core criteria of quality, reliability and distinction. Brands do not pay to enter the survey and all of the key brands regionally are considered in the extensive research process,” said Mueni.
Superbrands is the world’s largest independent arbiter of branding. Top brands were recognized after an extensive research in which over 1000 consumers from Uganda’s largest cities/towns were surveyed. The research also took into consideration the views of an expert council.
