MTN Uganda has become the official title sponsor for the annual Nyege Nyege International Music Festival. The announcement comes after MTN Uganda reached an agreement to sponsor the festival for the next three years. The sponsorship is effective from the September 2018 edition.
“MTN Uganda is delighted to be the title sponsor of the Nyege Nyege International Music Festival. As a brand we recognize that being part of this celebration of the arts and culture for three days non-stop helps create sustainability of this very important festival,” said Olivier Prentout, the Chief Marketing Officer MTN Uganda.
He said this at the unveiling ceremony that took place at The Square, Industrial Area on Wednesday evening.
MTN is sponsoring the Nyege Nyege International Festival with the aim of ensuring it continues to develop, attract artists and the thousands of music, arts and culture enthusiasts that show-up for the three days.
“This festival is a celebration of music and culture from all over the world. This 3-day celebration allows people to connect, learn something new and have a good time. MTN feels that this is the right festival to partner with since we are all about celebrating, innovation and facilitating the growth of others,” Prentout added.
The festival not only attracts local revelers but is also an opportunity for Uganda’s tourism sector to thrive as people from several parts of the world attend. It will take place from Thursday, 6th September to Sunday, 9th September 2018 along the shores of The Nile in Jinja.
“We would like to thank MTN Uganda for believing in this celebration of music and culture. This will be an opportunity for us to keep hosting the event and supporting the ever-increasing numbers that turn up to celebrate,” said Derek Debru, one of the Founders of Nyege Nyege.
