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MTN Pulse Teams up with SafeBoda to Reward Ladies as part of International Women’s Day celebrations

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  • Campaign is dubbed ‘Share your Hustle’ and encourages storytelling, reflection and creativity
  • In support of International Women’s Day, participation is open to ladies only
  • Competition is valid for a month only

MTN Pulse in partnership with SafeBoda has today launched a digital campaign dubbed ‘Share your Hustle’ aimed at rewarding users’ personal experiences when interacting with the two brands.

Interested participants can share their story on how MTN Pulse and SafeBoda have supported their hustle. These stories can be in the form of photos, video or a short story not more than 100 words. These stories are supposed to be posted on Twitter and Facebook.

“International Women’s Day is celebrated only on one day (8th March) but we are making this whole month special by running this digital campaign to appreciate Lady Pulsers,” said Hellen Kirungi, Youth Segment Manager at MTN Uganda. In support of International Women’s Day, only ladies can participate in the competition.

Two ladies with the best story every week will win 10GB data valid for a month and travel worth UGX 50,000 courtesy of MTN Pulse Uganda and SafeBoda respectively. The winners will be selected by three independent judges.

“The stories can be about anything – from how SafeBoda assists one get from one place to the other or how MTN Pulse data bundles have helped power their businesses or social life” said Hellen Kirungi.

Everyone participating is a winner as they will all be given a free bundle of 500MB valid for a week from MTN Pulse. The campaign will run from Monday 3rd March to Friday 29th March 2019. Winners will be announced every Friday; prize redemption will be done at the MTN offices at Nyonyi Gardens.

On their part, SafeBoda’s Eunice Among, Head of Customer Services said they were kicking off the year in customer centric style:

“Joining forces with MTN on ‘Share your Hustle’ campaign is super exciting for us. As Uganda’s leading ride hailing tech company, we are always deeply invested in individual customer experiences – and this is yet another opportunity to demonstrate that. We recognize and appreciate everyone’s hustle and are happy to reward all our winners with a truly cashless experience,” she said.

Terms and Conditions of ‘Share your Hustle’ Campaign

  1. This campaign is in Partnership with SafeBoda, one of our MTNPulse lifestyle partners.
  2. Only ladies are eligible to take part in this campaign.
  3. Prizes:
    1. 2 ladies will each get 10GB MTN Monthly data bundle, MTN Pulse goodies and UGX 50,000 SafeBoda credit.
    1. All Participants will each get 500MBs MTN data for a week
  4. An entry will only be valid if submitted with hash tag #GirlHustleUg on Twitter and Facebook only on MTN and SafeBoda social media sites.
  5. Videos should be 1 minute or less, written stories should be Maximum of 100 words and if it is a Photo it should be just one or a collage/grid of maximum 4 pictures fitted into 1 photo.
  6. Winner will be selected at the Judges’ discretion. What the judges will be looking out for is passion, captivating story, Youthful vibrancy, enthusiasm and elements of Pulse and SafeBoda.
  7. The 2 weekly winners will be announced every Friday and will be required to pick their prizes the next week on Monday at MTN Nyonyi gardens Kololo in the afternoon.
  8. It is and added advantage to get your friends to like and share your story for greater visibility.

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