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MTN Nyege Nyege Ends on a High




Earlier this year, MTN Uganda unveiled a three year sponsorship deal to support the promotion of East Africa’s largest music festival, promising to grow it from strength to strength.

From Thursday 6th September to Sunday 9th September 2018, over ten thousand revelers packed Nile Discovery Beach in Jinja to experience the MTN Nyege Nyege music festival which ended on a major high.

Set on a magical background along the shores of the longest river in Africa at the source of the Nile, revelers could not resist the urge to dance, interact, make friends and merry as they witnessed an array of musical acts from Africa and beyond.

Speaking on Monday 10th September at MTN Nyonyi Gardens, MTN Uganda’s Chief Marketing Officer Mr. Olivier Prentout, was upbeat about the effect that the festival had on locals, the tourism sector and the small-scale traders at large:

“When we announced the partnership, we promised to add value to this event because it plays a major role in the lives of thousands of Ugandans. We have so far witnessed thousands of happy Ugandans enjoying themselves thanks to a celebration of beautiful music performed by over 300 artists, groups and DJs across five stages”, he said.

“We have also been in touch with many Jinja based businesses and local traders who expressed their joy to the fact that they benefitted a lot from the festival thanks to booming business over the last four days. The tourism industry came alive last week in Jinja and this week, many of the internationals will be touring other parts of Uganda before they return to their mother countries.

The event organizer, Mr. Aly Alybhai, said the event went well with no major incidences: “We want to send our appreciation to the fans for enjoying the festival responsibly and to Uganda Police for ensuring security. We worked and coordinated very well with each other and this one of the reasons why the MTN Nyege Nyege Music Festival ended successfully.”  

The co-founder of Nyege Nyege, Mr. Derek Debru, was ecstatic at the talent showcased at the music festival: “Over the last four days, revelers have witnessed an amazing host of musical and artistic talents from Uganda, East Africa, Africa and Europe. The festival has been a huge success thanks to the pure but unique, passionate and expressive performances watched by thousands here in JInja”.

As the title sponsors of the festival, MTN Uganda offered the following services, experiences and products to the revelers:

  • The 1st Cash Less Food Court Area in Uganda: The festival had retailers at the food court that used MTN MoMo Pay for transactions.
  • The MTN TIDAL Experience: Revelers were given more information about the MTN – TIDAL partnership including the upcoming MTN TIDAL Warehouse Concert
  • Free Wi-Fi: In order to share magical experiences with friends and family, MTN Uganda provided Wi-Fi spots at the MTN Experiential Area for revelers to post photos and videos about the festival.
  • Revamped Network: Fiber (Data) and mobile base stations (Voice) were both boosted for a better connected experience, MTN Uganda boosted the network around the area to a tune of UGX 150m.
  • The Pulse Experience: In order to give revelers a true Pulse experience where they live with no fear, MTN Uganda hosted the Pulse Village and MTN Experiential Lounge where they interacted with other Pulsers.
  • International & Cultural Exchanges: In addition to thousands of locals, there were hundreds of international performers and revelers. Their presence promoted local tourism and increased trade for many businesses in Jinja.
  • The Special Tourist SIM Card: MTN Uganda offered a special SIM card loaded with a bundled offer of 4 GBs, 100mins of talk time local calls and 20 mins of international calls at only UGX 50,000. Several MTN staff were stationed in Entebbe, Busia, Malaba and Katuna borders.

Here are some facts about this year’s MTN Nyege Nyege Music Festival:

  • For the first time, there was no rain at the event
  • There were twenty six official sponsors (MTN, Bell, Coca-Cola, Uganda Waragi, NBS TV, Boiler Room, Music Africa, Modern Coast, British Council, SHAPE, Radio City, German Embassy, Nyege Nyege Tapes, ICAS, Nile Hotel Jinja, Rwandair, Ethiopian Airlines, IDEA, SIMENS-Stiftung, Native Instruments, Funktion-One, Talent Africa, Boutiq Electroniq and Africalia)
  • There were over 2,500 international visitors with approximately 500 from Kenya
  • Registered vendors within the precincts of the venue were well over 200 in number
  • Over 100 small scale traders lined up the roads leading to the festival

One reveler, who goes by the name Farouq Farouq on Facebook said: “I’ll stick to saying this year’s #MTNNyegeNyege fest has been just too satisfying” while Nimusiima Edward, a social media enthusiast and digital influencer noted that he ‘saw music & art come together in matrimony and friends from Kigali, Nairobi, South Africa, around the world’.

Since its inception, the MTN Nyege Nyege Music Festival has been revered for its work in exploring, producing and releasing outsider music from around the region and beyond. This year, Ugandan artistes enjoyed a unique opportunity to showcase their music and arts on the same stage with over 100 foreign artists and thousands of audiences attending the event.

Many of the revelers at the MTN Nyege Nyege Music Festival thanked the organisers for the event which celebrated culture, boosted tourism, created a platform for traders to benefit, brought together people from all walks and above all promoted the celebration of dynamic music and arts.

Staff Writer

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Entertainment News

Judiciary secretary Bigirimana Rubbishes Reports he’s been Denied Visa to the US



By Reporter

SECRETARY TO the Judiciary, Pius Bigirimana has described reports that he’s been denied a visa to The United States as ‘malice’ insisting was in New York just recently.

There was a published story that Bigirimana was denied entry to The States where he was invited to attend the inauguration of Prof Jim Gash as the president of Pepperdine University in Los Angeles. According prior News, Bigirimana was expected to travel alongside other judicial officials including Chief Justice Bart Katureebe.

Reacting to the story, Bigirimana describes the reports as malice and unfounded.“This is malice . I returned from New York recently. That’s rubbish,” he said. Indeed, Bigirimana was in the United States in May this year for the 100th anniversary of the International Labour Organization (ILO) to which he is the secretary. As part of its 100th anniversary, ILO painted a mural at the Uganda Embassy in New York in recognition of the efforts the government has put in place to solve youth unemployment.

The mural, part of the five painted around New York, specifically honours the Youth Livelihood Programme (YLP) for its unique approach in promoting youth entrepreneurship while contributing to the reduction of youth unemployment.To date, the Programme which was initiated by Bigirimana following his posting to the Gender Ministry in June 2013, has funded 20,159 youth projects. Up to Shs9,232 billion has been revolved to finance another youth 1,090 projects.Bigirimana has been at the forefront for integrity and has been praised by President Yoweri Museveni for his role in fighting corruption in Uganda.He has also been praised for his hard work and patriotism.

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Celebrity Gossip

We intend to have the biggest event of the year in ASFA 2019 – Talent Africa boss Ali Alibhai



By Reporter

The Abryanz style and Fashion awards are back for the 7th time and for the first time they have partnered with Talent Africa group.

Talent Africa group under it’s events and promotion wing will come active and handy in the ASFA 2019. We were keen on the partnership and quizzed Talent Africa boss Ali Alibhai on why he chose to partner with Abryanz this year.“We are a 360 entertainment company and have over years mastered the art of events marketing and this is another event we look forward to evelevating further. Abryanz Style and Fashion Awards have a very good reputation and we are sure our contribution will be felt” he said.

Talent Africa Group has in the past yet somilarly big events like Nyege Nyege and hosted many foreign artistes and have at all instances sold out. With such momentum we can be sure ASFA 2019 will be another event to look upto, probably the best ever edition so far.

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Entertainment News

Photos: What you missed at the “Kyaddala” movie premiere



By Our Reporter

Reach A Hand Uganda (RAHU) in conjunction with Emmanuel Ikubese Films and partners premiered their long-awaited pan African series “Kyaddala: It’s Real” in an exclusive black carpet event held at Kingdom Kampala on Friday evening.

The evening kicked off with a cocktail where revelers were serenaded by the soulful Kenneth Mugabi and Steve Keys, before later being ushered to the screening room to watch the first episode of the TV series.

The exclusive premiere attracted key players in the film industry from Uganda and beyond ranging from movie directors, producers, actors and actresses beyond the cast of Kyaddala.

Based on real life experiences, Kyaddala depicts young people’s sexual and reproductive health issues through a rich storyline with compelling themes like HIV and its impact on young people, Teenage pregnancy and the role of “gatekeepers/ stakeholders” in averting child marriages, Sexual and gender based violence among young people and how it affects their SRHR needs and Myths and misconceptions around young people’s SRHR and how to create an enabling and safe environment for young people to seek SRHR information and services.

“Kyaddala is a real conversation starter, tackling topics that people are afraid to have. This show will provoke important conversations on young people’s Sexual and Reproductive Health Challenges,” noted Humphrey Nabimanya, the Founder and Team Leader, Reach A Hand Uganda.

Featuring stars like Martha Kay, Salvado Idringi, Mathew Nabwiso, Anita Fabiola, Emmanuel Ikubese and Olumide Oworu (from Nigeria), the 8-part series will officially start airing on October 5th on NBS Television and on the official Kyaddala YouTube page and Sauti Plus TV.

Here are some photos from the premiere.

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