By Our Reporter
MTN Uganda in partnership with SIMFY, the developers of ayoba, has launched a dynamic campaign dubbed ‘Life inside ayoba’ that will see ayoba users sending MTN MoMo for free to fellow ayoba users.
The ‘Life inside ayoba’ campaign will enable all the ayoba users to send MTN Mobile Money for free in-app while bringing together all the unique and exciting features of the ‘SuperApp’ including chat, voice and video calling, content sharing, music and playlists, gaming, and payment facilities among others.
While launching the ‘Life inside ayoba’ campaign, Olivier Prentout, the Head of Customer Marketing for ayoba said that the App would appeal to many consumers as it provides digital solutions to the day-to-day life needs of the consumer in a practical yet affordable way.
“In building the ‘Life inside ayoba’ campaign we looked at what unites our African users. With Ayoba, users can find everything they need in our all-in-one app. This approach has brought us a textured and innovative campaign, and we are very proud of it. We are excited to launch the campaign with the full support of MTN,” Prentout said.
According to Prentout, 2021 has particularly been a fast-paced year for ayoba as the messaging app recently celebrated its second year of operation in May 2021. As of July 2021, ayoba had recorded 8 million monthly active users across the MTN Group with 400,000 active ayoba users in Uganda.
Susan Kayemba, the MTN Uganda Digital Services Senior Manager said that as an instant messaging App, it underscores the goal of bringing more people into the digital world by providing them with affordable and simplified, yet inclusive and functional digital communication services.
“The ayoba app is perfect for the Ugandan market. It is vibrant and relevant and will appeal to everyone especially the youth. Most importantly, ayoba is an all-in-one app that gives you chat and call options, music, games, news, sports and much more information at no data cost in addition to sending MTN MoMo free of charge using ayoba. We urge our customers to seize the Life inside ayoba campaign and relish the transformational all-in-one App that is ayoba” Kayemba said.
According to Kayemba, although ayoba can be used by anybody across all the networks, MTN customers are automatically allocated free data to use ayoba features. Free data allocations can be used for all activities available in the app, except voice and video calls.
To send Mobile Money for free using the ayoba app; go to chats and select the person you want to chat with. Select the attachment icon and then select the money icon. Go ahead and select Send MoMo and follow prompts. Enter the amount and reason. You Will be prompted to enter MoMo pin. The transaction will be completed, and you will receive an SMS notification.
