MTN Uganda hosted its second Social Media party at Kati Kati in Kampala to recognize and celebrate its social media fans. During 2013 MTN demonstrated its leadership in Social Media by growing more than 100% year-on-year and becoming the first Uganda Company to reach 200,000 Facebook Fans.
The party which started at 7pm also saw the unveiling of the specially branded MTN Smart Phone S720 and MTN P@d T680 which were given away to lucky fans at the party. The MTN Smart Phone retails at UShs 179,000/- and is fully connected with 350MB of Free Data. The MTN P@d retails at UShs 349,000/- and is fully connected with 1GB Free Data and includes a protective cover. The MTN P@d boasts a 7 inch screen, Android 4.2 Jelly bean Operating System, 1200MHz Dual Core processor, 5 Megapixel camera and supports both voice and data with speeds up to 7.2Mbps.
“We are extremely proud of our momentous Social Media growth milestones. MTN continues to lead the delivery of a bold, new Digital World to our customers as we engage with them on a daily basis through Facebook, Twitter, YouTube, LinkedIn, Google+ and Instagram. Social Media has become such an integral part of our daily lives as people live-post what’s happening around them and how they feel about it, moment by moment. The future is definitely digital and MTN will be lead from the front.” said Ernst Fonternel, MTN’s Chief Marketing Officer.
During the party Ernst Fonternel thanked the enthusiastic social media fans for choosing to be part of the Yellow family and making MTN Uganda the most popular Ugandan brand on social media to date. While giving away the new MTN Smart phones and MTN P@ds he noted that it was not only as a token of MTN’s appreciation, but also a way of enabling the recipients an opportunity to continually engage with the brand through first hand experience of its latest and greatest MTN branded devices.
He added that Social media provides a platform for 360° engagement with customers as it provides an opportunity for two way feedback. MTN Uganda has a dedicated Social media team who looks after our fans’ questions and concerns in real time. “In particular, the MTN Facebook and Twitter pages provide an alternative channel for customer support and has been widely adopted by our Social Media Fans.” said Fonternel.
Social Media continues to be a key focus area for MTN Uganda. Social media for business today is as important as learning how to use email for business 15 years ago. MTN Uganda’s Facebook and Twitter pages have set a national record becoming the fastest growing and most popular social media pages in Uganda with the largest number of fans and followers. MTN won the ‘Best Corporate’ award in the 2013 inaugural Uganda Social Media Awards which was held in Kampala towards the end of 2013.
