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MTN Announces Exclusive Digital Partnership with 40 Plus Productions over the Beneath the Lies TV/Web Series

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Ahead of the Season Premiere on July 31st, 2016, MTN Uganda has today announced a partnership with 40 Plus, the producers of the popular drama series, Beneath the Lies (BTL).

Under this partnership, MTN will be the exclusive Digital Partner for the show and social media followers of both Beneath the Lies and MTN can find information relating to the show on MTN’s social media channels.

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Beneath The Lies cast

Beneath The Lies cast

Furthermore, fans of the show will be able to interact with the show cast in a Face-live session on the MTN Facebook page supported by the twitter page on Saturday, 30th July and will also watch full episodes of the show on MTN’s YouTube channel for a limited time after August 31st 2016.

Beneath The Lies is a Ugandan TV drama series that explores the dark side of the City filled with extortion, drug trafficking, the exploitation of women and child prostitution.

It depicts the challenges of growing up in urban Kampala, and utilizes local talent to tell the story of the extreme lengths both the rich and the poor are willing to go in order to survive.

Speaking at the official announcement of this partnership, one of the Executive Producers Cedric Babu Ndilima said; “The digital partnership with MTN presents an opportunity for Beneath the Lies to air this Ugandan production not just in Uganda but throughout the world. MTN arguably has the largest social media brand following in Uganda but more importantly is in tandem with what we the producers are trying to achieve.”

Nana Kagga Macpherson the scriptwriter executive producer, of the show added, “BTL is made in Uganda by Ugandans for the World and MTN is the company that will help us to create the movement and traction to achieve our goals. The show is set to revolutionize the TV industry in Uganda and we are delighted to have the opportunity to do this through strategic partnerships like this with MTN.”

MTN Uganda’s Chief Marketing Officer, Mapula Bodibe on the other hand commended the 40 Plus Productions team for the commendable job of producing a world-class TV series and expressed MTN’s commitment to ensuring the partnership makes the show even more successful by extending its reach and appeal through the digital environment more specifically social media.

“MTN customers and social media fans will now be able to watch and follow their favorite show on our Social Media channels. MTN is committed to delivering a bold new digital world for our customers by among other things delivering world-class Internet and facilitating it with content that resonates with and promotes Ugandan talent,” Ms. Bodibe noted.

“We are specifically grateful to 40 Plus Productions for the tremendous effort put in delivering a quality series and look forward to working with them in our future initiatives,” she added.

The cast of Beneath the Lies TV series stars features leading Ugandan celebrities in the key roles led by Flavia Tumusiime, Cedric Babu Ndilima, Natasha Sinayobye, Gaetano Kagwa, Hellen Lukoma, Rabadaba, Salvador Idringi, Susan Naava.

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Celebrity Gossip

Joan Lule takea SITIMA Y’AMAKA to Top TV

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Former Bukedde and BBS Preseter has again landed in big monenies after Top TV beckoning the presenter to take on a big slot at the station.

Joan Lule’s signature TV show Sitima y’amaka is back but this time on Top TV. The show that started on 20th April has received massive acceptance and support in its two months on air. Sitima y’amaka airs every Saturday at 11PM.

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Joan Lule has maintained and kept her show interesting for long that all the stations that have sought her services have adopted the show into their programing.

Relatedly, the presenter has also shown interest in politics after announcing she will stand for Woman MP Mpigi district.

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Goat Races to return October

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By Our Reporter

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One of Uganda’s most popular social events, the Royal Ascot Goat Races, which curved a special place as the most anticipated event on Uganda’s social calendar returns this October.

At an official announcement made Thursday at Kabira Country Club, the organisers confirmed the ultimate fun show in Uganda will be happening on Saturday, October 12, 2019.

This event which will be hosted at its customary venue of Speke Resort, Munyonyo promises to recreate one of the most eagerly awaited weekends of merrymaking and extravagant fashion, which were the hallmarks of the Goat Races for years.

“The Goat Races are more than just another event in Uganda, it’s a place where people can come and network and mix along with business, pleasure and have a fun humorous time with good food and drinks all day long,” Ruparelia Group’s Managing Director Rajiv Ruparelia, the organisers of the event, said.

The goat races will entail eight races over the course of the day, with each race featuring eight goats. Anyone can sponsor a race, or buy a goat to participate in a race. The proceeds generated from the races will then go to a selected charity.

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Ykee Benda becomes a father, set to celebrate in Burundi

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Singer Ykee Benda is over the moon today. The singer today became a father for the very first time after his yet anonymous fiancee gave birth to a bouncing baby boy.

The yet to be unveiled toddler has been named Donte Quain Tugume Muhagazi. Ykee Benda has taken the celebrations to Lacosta beach in Bujumbura, Burundi where he will be performing for the very first time this Sunday.

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An over joyed Ykee posted “Burundi, it’s a special day because you are going to be the first people to see me perform not just as Ykee Benda but as a father of a handsome young king” The website congratulates Ykee Benda on his new role as a father.

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