Fresh Dairy, the leading dairy products producer in Uganda has today unveiled, a new entrant into its yoghurt family – Brookside Fruit Yoghurt.

The new Brookside Fruit Yoghurt, another product of Fresh Dairy currently comes in four flavours: Pear Caramel, Lemon biscuits, Strawberry and Vanilla and is packaged in 100gm, 150gm, 250gm and 450gm cups only. The new Brookside Fruit Yoghurt which is being sold alongside the Fresh Dairy flavoured Yoghurt, has been reasonably priced with Recommended Retail Prices: 450 gm Cup at 4,200 Ushs, 250 gm Cup at 2,400 Ushs, 150 gm Cup at 1,700 Ushs, 100 gm Cup at 1,100 Ushs. Talking to press this morning at Fresh Diary offices the Marketing Manager Vincent Omoth said, ‘Informed by robust research and a desire to meet the ever increasing consumer needs for variety through product innovations, Fresh Dairy has today launched the new Brookside Fruit Yoghurt, which contains real fruit and does not have preservatives or artificial additives. The combination of Yoghurt and Fruits which are both nutrient-rich foods gives consumers a blend of nutrients to include Vitamin A, B, C, D, E, Calcium and Potassium among others, making the new Brookside Fruit Yoghurt, a healthy and nutritious choice. The addition of the new Brookside Fruit Yoghurt onto our product line implies that we have increased on the local uptake of raw milk from our farmers. Fresh Dairy currently works with over 30,000 small and large local farmers from whom we source all the milk used in our products. At Fresh Dairy, we believe that good quality milk products are made from good quality milk. We have therefore invested in stringent milk testing procedures both upstream and downstream to ensure that we use high quality milk in all our products’‘The new Brookside Fruit Yoghurt is locally produced at our Kampala factory and is 100 percent processed using milk sourced from our Ugandan farms.  Last year, Fresh Dairy installed a fully automated yoghurt plant worth an investment of 1.4 Million dollars with a capacity to handle 80,000 litres of Yoghurt daily. The new yoghurt plant uses IML technology to process and pack all the yoghurt Fresh Dairy produces with minimal human contact. The advanced IML technology enhances the product’s security features to curb counterfeits. This is the same technology that we use to process and pack the popular Fresh Dairy Yoghurt (without fruits), which consumers enjoy for its thickness, aroma, flavours and natural taste of yoghurt.’ Operations Manager Jonathan Williams added.

The presse conference was concluded by the General Manager – Sales Joseph Awino who noted that Fresh Dairy has further heightened it’s distribution channels to ensure availability of the new Brookside Fruit Yoghurt countrywide in Shops, Duukas, Kiosks, Supermarkets and Tricycle Agents located near consumers.

 About Fresh dairyFresh Dairy was founded in 1967 and is a brand of Brookside Limited which produces a wide range of homogenized

and pasteurized dairy products that include Fresh milk, flavoured milk, Long life or UHT milk, powdered milk,

Yoghurt, Butter, Ghee and Cream. All milk used in our products is sourced from Ugandan farms only.

 Through robust research, heightened investment and quality assurance, Fresh Dairy is committed to developing product innovations that are not only healthy, nutritious but also address the ever-changing diverse consumer

needs and preferences. Fresh Dairy products are certified by ISO, Uganda National Bureau of Standards and Uganda Halal Bureau. Proud winner of the FSSC22000 certification, Superbrands Customer Choice Award and The President’s Export Award 2017.      

By Our Reporter

MTN Uganda, through its corporate social responsibility arm, MTN Uganda Foundation, has handed over a newly finished and furnished classroom block to PEAS Samling Nama High school in Mpigi district.

Located in Mawokota North sub county, the school was started by PEAS (Promoting Equality in African Schools), a UK based NGO, to absorb the soaring numbers of learners who had no accessible secondary schools to join upon completing their primary education.

With operations in Uganda and Zambia, PEAS operates with the aim of improving and increasing access to better education services in hard to reach communities. In Uganda alone, PEAS runs 28 schools, serving close to 15,000 learners, 52% of whom are girls.

In order to create more space for the ever-increasing number of primary school leavers, PEAS entered a partnership with MTN Uganda Foundation. The first phase of the partnership saw MTN donate Shs735m for class room construction in 2017, thereby creating 720 additional school places for needy students.

In the second phase, The MTN Uganda Foundation donated 1.3billion shillings to construct and furnish 18 classrooms and 6 schools under PEAS across the country.

Speaking at the classroom block grand opening ceremony, Ms. Enid Edroma, the MTN Uganda General Manager, Corporate Services expressed MTNs commitment to supporting education in Uganda as an ongoing, long term project. “As MTN Foundation, we are aware that a good learning environment improves the learning which in turn improves learning outcomes. We are therefore happy that we are able to provide that for the students in PEAS Samling Nama High school.” She said.

The block whose construction commenced last year in August was eventually completed and fully furnished with classroom furniture by MTN Uganda Foundation.

The guest of honor, Dr. George Mutekanga, the Ministry of Education and Sports’ Commissioner for Private schools commended MTN for supporting government programs through investing in education and schools.

“This venture shows that MTN is a good development partner to the government of Uganda,” Mutekanga said. He urged teachers to develop children both academically and vocationally, with emphasis on agricultural skills in order to groom them into wholesome citizens.

Amelia Kyambadde, the area MP thanked MTN for reaching out to her constituents and pledged to support the telecom.

“All these good things that MTN is doing in the communities is evidence that the company is not here to only make profits. It is here to also positively impact all Ugandans,” Kyambadde said.

Speaking at the same event, Henry Senkasi , the Country Director PEAS Uganda expressed his gratitude to MTN for showing passion and compassion for needy students by providing them with state-of-the-art infrastructure.

He noted that the 18 fully furnished classrooms donated by MTN will create 1200 new spaces annually for students who would have otherwise missed out on education due to lack of space.

Mr Emmanuel Muwanvu the Head teacher, PEAS Samling Nama High school voiced his gratitude to MTN Uganda Foundation for supporting our cause of providing quality education to the less privileged students. A good learning facility definitely leads to better performance.

The MTN Uganda Foundation has invested more than 6 billion shillings in education alone since
its inception in 2007.

By Our Reporter

MTN Uganda has entered a partnership with Breathtaking Uganda that will
see young Ugandans explore more of their country.

The partnership targeted at mainly the youth, is a co-marketing initiative between the two organizations with the aim of growing domestic tourism awareness and encouraging young Ugandans to explore their country.

In the partnership, Breathtaking Uganda; a local tourism promotion firm, will organize monthly trips to different exciting locations of the country culminating into the big one at the end of the year in which Ugandans will move across the country in a 31-day trip from 1st December to 31st December.

MTN Uganda will engage its millions of subscribers especially under the Pulse segment with a special discount of up to 25% on fully paid trips. This will bring the planned experiences within reach of many Ugandans under this category.

Pulse is MTN Uganda’s youth platform created for the young at heart and mind.

Also worth noting is that MTN’s over 5 million social media base will learn more about their country through regular updates of Breathtaking Uganda’s activities, get discounted offers or win free tickets to the adventure destinations by following the activities on the MTN and Breathtaking Uganda digital platforms.

Hellen Kirungi, the MTN Pulse Manager said, “This is a partnership that provides a great opportunity to drive the domestic tourism agenda by taking Ugandans to various breathtaking destinations through our digital platforms. This also ties in with our duties as the leader in telecommunications business and gives us the chance to share locally made and generated organic content that is unique and very appealing to our subscribers.”

“We also want to encourage the growth of the tourism business. We are therefore happy to partner with Breathtaking Uganda and we encourage all Ugandans to look out for these exciting excursions and content on all our digital.” She added.

Breathtaking Uganda has a year-long domestic tourism promotion campaign where Ugandans and even non-Ugandans pay discounted rates for an experience of a lifetime to tour Uganda’s breathtaking destinations.

During these trips various exciting activities are engaged in such as – road trips, nature walks, camping, quiz nights, wildlife/game viewing experiences, campfires and barbeques, pool parties, beach parties, gorilla/primates tracking, bird watching, scenery viewing and photography, mountain hiking, silent disco, water rafting, zip lining and boat cruises to mention just a few.

According the Breathtaking Uganda’s CEO Isaiah Jobs Rwanyekiro, there are five more trips before the end of year starting with;

• Kibale/Semuliki National Park Fort Portal from 26th – 28th July

• Sipi Falls (Mt. Elgon National Park) in Mbale on 30th August to 1st September

• Queen Elizabeth National Park on 27th – 29th September

• Kalangala Island Beach festival on 25th to 27th October at Brovad Sands lodge

• And the grand trip “Around Uganda in 31 breathtaking days” from 1st to 31st December 2019.