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Mountain Dew Xtreme Gamers Launch Thrills Journalists

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By Isaac Mites

Mountain Dew Uganda launched its search for Uganda’s best video gamer on Wednesday at Kati Kati Restaurant in Kampala.

The search is dubbed “Mountain Dew Gamers Tour 2013″ and this is where Mountain Dew treated journalists to a fun-thrilling event. The search kicked off in Kampala with a media Gamers battle where Journalists from various media houses tussled it out for Shs. 500,000, the top prize of the day while others played for fun.

According to Mountain Dew’s Head of Marketing, Innocent Tibayeita, the tour is designed as an opportunity for the sponsors to bring to life their thematic campaign “experience extreme”. He also revealed that “Under this campaign, the brand desires to engage and encourage the youth to express themselves. They are bold, different, daring and adventurous.”

Different from last year’s search, when the Gamers challenge only focused on Kampala and its sorroundings Tibeyeita confessed that “with just about 1000 fans taking part, this time we are to travel countrywide and we expect over 300,000 youth and gamers”.

This year’s challenge is also to be taken to schools, malls, supermarkets, offices, bars and gaming tailored events throughout the country. During the tour, the previous challenges winners  i.e. scouts will be looking for a specific number of players per category to participate in the grand finale. There will be 32 players in the sports category and 64 each in the racing and action categories.

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FRESH DAIRY KICKS OFF NEW YEAR WITH MEGA GOODIES HANDS OVER

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By Staff Writer

Fresh Dairy has today rewarded the final batch of winners for its Fresh Dairy Recipes challenge with an assortment of goodies to include Fresh Dairy flavoured yoghurt, Brookside fruit yoghurt, Long life UHT milk and flavoured milk.

The final six winners included Martha Kose, Mozes Bibangamba, Lewis Deshan, Mo Ni Que, Maisha and Bree Amollo who received their goodies at the Fresh Dairy offices.

The Fresh Dairy Recipes challenge which was run by My Food Network, a Facebook foodie platform for over a month now, climaxed during the festive season with an aim of showcasing authentic recipes by actual people in Uganda that incorporated Fresh Dairy products in cooking to include butter, ghee, plain yoghurt, fresh milk, fresh cream and Brookside fruit yoghurt.

Marketing Manager, Brookside Limited – Vincent Omoth said, ‘At Fresh Dairy we produce healthy and nutritious products that are ideal nutrition boosters for the whole family. Running this Fresh Dairy Recipes challenge during the 2019 festive season encouraged people to creatively cook while developing healthy recipes for the whole family using Fresh Dairy products to make pastries, barbecues and roasts, stir fried rice and chicken, smoothies and meal accompaniments among others.’

Omoth further noted that all winners were rewarded for not simply downloading internet images, but actually preparing healthy and nutritious meals for their families using Fresh Dairy products.

Omoth thanked all participants for taking part in the challenge and noted that Fresh Dairy will continue coming up with exciting promotions to encourage people to adopt healthy and nutritious lifestyles.

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Shell customers win big in 10 weeks of Cheer promotion

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By Our Reporter

Over 2,000 customers have so far been rewarded with fuel worth over UGX 80 million in the ongoing 10 weeks of Cheer promotion by Vivo Energy Uganda, the company that distributes and markets Shell branded fuels and lubricants in Uganda.

The national promotion which is targeted at all motorists including boda riders, taxi drivers, private motorists and truck drivers was announced in December to reward customers for their loyalty during the festive season.

“For the past 3 weeks, we have been running daily draws at participating Shell stations generating over 2,000 winners who have received various prizes which include fuel worth UGX50,000 for general motorists, UGX15,000 for riders and household groceries. Weekly jackpot winners have received UGX500,000 worth of fuel for general motorists and UGX50,000 for riders,” said Mark Mutungi, the Fuels Brand Manager at Vivo Energy Uganda.

For every UGX 50,000 spent on Shell fuels, lubricants or shop services, customers receive a draw entry coupon at any of the participating Shell service stations.

Thereafter, customers are required to scratch their draw entry coupon to reveal a unique code and SMS both the code and their vehicle registration plate number to 8008 for a chance to win.

Through weekly draws, 10 lucky jackpot winners walk away with UGX 500,000 worth of fuel each.

Marvin Genza, a customer who purchased fuel worth UGX50,000 could not believe his luck upon receiving the UGX500,000 fuel jackpot prize. “This is a great start to the year and I thank Shell for this prize that will sustain me through the rough January blues. I encourage all customers to participate and win.”

“The promotion is ongoing and will run until 16 February with activations spread countrywide at 105 Shell stations. I encourage our customers to participate to stand a chance to win over UGX500 million worth of prizes left,” Mutungi added.

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Vivo Energy Uganda awarded for its child helmet safety campaign 

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L-R:  Vivo Energy Uganda Managing Director Gilbert Assi, Vivo Group Chairman Christian Chammas, Vivo Energy Uganda Corporate Communications Manager Valery Okecho, Communications Assistant Hilda Tushabe, Vivo Energy Namibia MD Edward Walugembe and Group Executive Vice President for East & Southern Africa, Hans Paulsen receiving the award.

L-R: Vivo Energy Uganda Managing Director Gilbert Assi, Vivo Group Chairman Christian Chammas, Vivo Energy Uganda Corporate Communications Manager Valery Okecho, Communications Assistant Hilda Tushabe, Vivo Energy Namibia MD Edward Walugembe and Group Executive Vice President for East & Southern Africa, Hans Paulsen receiving the award.

By Our Reporter

Vivo Energy Uganda, the company that distributes and markets Shell branded fuels and lubricants in Uganda, has been awarded Vivo Energy Group’s Reputation Builders Award for its behavioural change campaign titled, ‘Heads Up!’

Vivo Energy’s Reputation Builders Award is awarded to a project or team that has made a significant contribution to improving the reputation of Vivo Energy with external stakeholders.

‘Heads Up!’ was launched in 2019 with an aim of creating awareness about the probable dangers that school children using public motorcycle transportation, commonly referred to as ‘boda bodas’, face during their daily commute to and from school ; mostly without the required safety helmets.

The partnership between Vivo Energy Uganda and Safe Boda Uganda saw both companies donate child helmets to 12 public schools in high traffic areas of Kampala.

School heads distributed and managed their use among their respective pupils that use motorcycle transportation to attend school.

Announcing the award at the Group’s annual Leadership Conference, the Vivo Energy Group Head of Communications, Rob Foyle said, “The annual Vivo Awards are important as they allow us the chance to both celebrate success, and also recognise and reward some of the best work that’s completed all across our company. Congratulations to team Uganda for winning this award.”

Vivo Energy Uganda Managing Director, Gilbert Assi said, “This is a great honour for our company and for our Corporate Communications team, which is in charge of managing Vivo Energy Uganda’s reputation with all stakeholders through socially impactful community initiatives in education, environment and road safety.”

“Creating safe road users also requires that we increase public awareness about their role in enhancing their own safety. We hope that this campaign will continue to inspire the introduction and enforcement of policy to address regulation of safe transportation of children using motorcycle transportation to and from schools,’’ he added.

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