M-Net has put on hold plans to shut down Maisha Magic in March and extended the viewing of the channel to the end of May this year.
Viewers have now been assured that they will still enjoy their favourite shows as arrangements are being made for a smooth transition and a natural closure for some of the channel’s already on-air shows.
Maisha Magic, now broadcasting on Channel 161 on DStv, was initially set for termination end of March 2015 due to inability to achieve the required ratings.
According to M-Net Sub-Saharan Africa CEO Patricia Van Rooyen, the business decision was taken after much deliberation following an assessment of the channel’s performance.
Among shows currently on air on Maisha Magic include popular comedy shows Don’t mess with Kansiime, Mr and Mrs Singh and Mazagazaga. Others are music reality TV show Maisha Superstar, Tujuane Plus and drama shows such as Rush and Deception. Veve, an original Kenyan film which won Best Indigenous Movie Swahili category in this year’s AMVCA awards, premiered on the channel in November last year.
While confirming its commitment to the East African region, M-Net has now pledged to utilize its resources towards revitalizing and improving the content on the remaining Maisha Magic Swahili channel, which is on both GOtv and DStv, to make it more entertaining and appealing to viewers in Kenya, Uganda and Tanzania.
Source: DSTV