By Reporter
Lydia Jazmine has been unveiled as the new brand ambassador for Radiant Cosmetics – Uganda’s biggest beauty care brand.
The singer was introduced to the media at a glamourous ceremony at the Mestil Hotel and Residences in Kampala on Thursday.
Speaking about her ambassadorial role, Jazmine said she is thrilled to join the Radiant family, “I am thrilled to be associated with Radiant, a brand that is loved across the Great Lakes region. The team are true hair and skin experts who understand the importance of beauty for African women. I admire the fact that this brand celebrates afropolitan women.”
The Head Marketing, Movit Products Limited, Robert Kitenda, said, “We signed Jazmine as our brand ambassador because she is a Ugandan icon that epitomizes the attitude and confidence that is synonymous with the brand. We are here to empower Ugandan women in their journey of personal transformation by offering them superior products which promote smooth skin and strong beautiful hair.”
Radiant Brand Manager Catherine Mulanghi explained the choice: “As a woman who exemplifies confidence and beauty, Jazmine is a talented and accomplished artist, entrepreneur and a model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the Look Good, Feel Great slogan.
Jazmine’s new role will see her headline major Radiant Cosmetics events and campaigns in Uganda and beyond.
ABOUT RADIANT
The Radiant story is a remarkable Africa tale of beauty, quality and class. The journey began in 2011 with the launch of Ant-dandruff hair cream which shook the East African Personal Care market to the core with the unprecedented efficacy.
Over the years, Radiant has extended its range from one to now 26 products with 72 SKUs, with several other quality product solutions in the working to be introduced within the next 5 years.
We are a brand that subconsciously plant into the minds of the Africans that “Now is the time to embrace the African in you, all eyes are on Africa. Instead of shying away from everything Africa, embrace it and fuse it with Urban/modern culture to feed the Afropolitan spirit in you”