By Our Reporter
Coca-Cola Beverages Uganda (CCBU), a company in the Coca-Cola Beverages Africa (CCBA) group, has launched a nationwide consumer promotion giving Ugandan Predator energy drink fans the chance to win daily airtime worth UGX 405M, 15 Motorbikes and the grand prize; an all-expenses-paid trip to London for 5 winners and their plus ones, to watch a Chelsea FC match at the iconic Stamford Bridge Stadium.
The Predator Energy Under the Crown Campaign, dubbed “Win a Chelsea FC Experience in London”, runs from 2nd April to 15 June 2026 and is open to Ugandans aged 18 years and above. It’s designed to reward loyal consumers while celebrating the country’s deep passion for football.
Speaking at the launch, Emmy Hashakimana, Managing Director of CCBU, said the campaign taps into the excitement and energy that football inspires among Ugandans, while reinforcing Predator’s bold and dynamic brand personality.
“At CCBU, we are always looking for meaningful ways to reward our consumers and connect with the passions that matter most to them. Football is a powerful unifier in Uganda, and through this promotion, Predator is giving fans the chance to win exciting daily rewards and experience world-class football in London.” He said.
Throughout the campaign, participants stand a chance to win a variety of exciting prizes, including daily airtime worth UGX 405 million in UGX 1,000, 2,000, UGX 5000, and UGX 10,000 denominations, as well as 15 motorbikes awarded through weekly draws and the grand prize, an all-expense paid trip to London for five winners and their guests to watch a Chelsea FC match live at the iconic Stamford Bridge stadium.
To participate, consumers simply need to purchase a Predator 350ml PET bottle with a white cap, check the unique code under the cap, and send it via SMS to 6688 to enter the draw.
Ellis Muhimbise, Sales Director of CCBU, noted that the promotion is designed to energise consumers while keeping the participation process simple and accessible. “Predator is a bold and energetic brand that resonates strongly with young, ambitious Ugandans. With this promotion, we are not only offering great prizes but also creating an engaging experience that rewards our consumers every day.” Muhimbise noted.
To ensure transparency, all prize draws will be conducted under the supervision of the National Lotteries and Gaming Regulatory Board (NLGRB) with independent oversight from PwC and Blue Cube Ltd.
Daily airtime winners will receive their prizes within 48 hours of official notification. Motorbike winners will be selected through weekly random draws. The five grand prize winners will undergo verification, including presenting a national ID linked to the winning phone number and a valid passport for travel processing.
CCBU emphasised that the promotion fully complies with Uganda’s Consumer Protection Act and the Data Protection and Privacy Act, ensuring that personal data is handled safely and responsibly.
Consumers are reminded that no money or airtime is required to claim prizes. Any request for payment should be treated as fraudulent.