Kampala, Uganda – As Uganda’s demographic landscape continues to skew young—44% of its 45.9 million citizens are under the age of 14, according to the latest UBOS Census projections—the need for strategic investments in child development, healthcare, and education has never been more urgent. In response to this growing demand, Kiara Events Limited has announced the return of the Baby & Kids Expo East Africa, now in its third edition, slated for May 9th – 11th, 2025, at the UMA Multipurpose Hall, Lugogo.
Under the banner of “Strengthening Families Through Healthcare, Growth, and Zero Violence”, this year’s Expo aims to be more than just a trade show—it aspires to be a catalyst for conversations and initiatives that will redefine parenting, childhood well-being, and early education in Uganda.
A Convergence of Innovation, Insight, and Entertainment
Designed as a comprehensive forum for parents, caregivers, industry experts, and businesses, the Baby & Kids Expo will offer a multi-faceted experience featuring:
- Thought-Provoking Panel Discussions: Industry leaders, child psychologists, pediatricians, and policy experts will engage in timely conversations on mental and physical wellness, parenting children with special needs, and the latest advancements in early childhood education.
- Healthcare Clinics & Services: Attendees can access free health screenings, triage services, vaccinations, and specialized consultations on neonatal conditions, Down syndrome, and autism.
- Showcase of Best-in-Class Products & Services: Leading brands will present cutting-edge products, from baby care essentials to innovative educational tools, offering attendees exclusive first looks and live demonstrations.
- A Celebration of Play & Creativity: With an array of gymnastics, dance performances, kids’ fashion showcases, and musical acts, the Expo will ensure an immersive and entertaining experience for young attendees.
Industry Voices on the Expo’s Significance
Joweria Nabuuma, Managing Director of Kiara Events Limited, noted the evolving role of the Expo in Uganda’s socio-economic fabric:
“We are witnessing a shift where parents and caregivers are more invested in holistic child development. The 2025 Expo is set to be our most impactful yet, offering actionable insights and hands-on experiences to support families at every stage of their parenting journey.”
Echoing this sentiment, Hon. Balaam Barugahara Ateenyi, Minister of State for Youth and Children Affairs, emphasized the need for sustained commitment to child welfare:
“With nearly half of our population under 14, Uganda’s long-term prosperity hinges on the well-being of its youngest citizens. Events like this are pivotal in uniting the public and private sectors to rethink childhood in Uganda—ensuring that every child grows up healthy, safe, and supported.”
Exhibitors & Partners Elevating the Experience
A lineup of distinguished brands and organizations will lend their expertise to this year’s Expo:
- Kids Nook: “Last year’s experience was enriching. This time, we are bringing even more interactive product demonstrations and educational giveaways.” – Diana Kajumba, Director.
- Uzazi Hub: “We are thrilled to officially introduce our ‘Gift a Mama’ Uzazi Packages—hospital bag essentials curated to support mothers in their early postpartum journey.” – Nabifo Wamunga, Founder & CEO.
- The Cradle: “As Uganda’s first 24-hour childcare center, we recognize the challenges modern parents face and are committed to delivering solutions that ease their daily lives.” – Manuela P. Mulondo, Founder & CEO.
- Movit Products (Baby Junior): “This Expo provides an invaluable opportunity for direct engagement with parents, allowing us to share expert insights on baby skincare and hygiene.” – Happy Ampumuza, Events Supervisor.
- Verina Play House: “Our goal is to create a memorable experience for children and parents alike, ensuring that every family walks away with joy and newfound knowledge.” – Clare Ansasiire, Managing Director.
A Unified Push for Child-Centric Progress
This year’s Expo is backed by a consortium of influential partners, including the Ministry of Gender, Labour, and Social Development, Nation Media Group, Capital One Group (COG) EA Ltd, Kids Nook, Baby Junior, UZAZI, Verina Play House, The Cradle, Star Kids Club, and others, all dedicated to advancing child welfare and family empowerment in Uganda.
Join the Movement
Whether you’re a parent, an expectant mother, or a professional dedicated to child development, the Baby & Kids Expo 2025 is the place to be. With an agenda designed to inform, inspire, and entertain, this event will be a defining moment for Uganda’s parenting community.
For sponsorship opportunities, partnerships, or exhibition bookings, connect with Kiara Events Limited today.
Save the Date: May 9th – 11th, 2025, at UMA Multipurpose Hall, Lugogo.
Kampala, Uganda – Uganda’s population is 45.9 million (2024 national survey estimate), with 44% under 14 years old (UBOS Census projections), calling for the need for Uganda’s young, growing population to demand investment in education and health for sustainable family growth.
At the same time, 3 in 4 young adults (aged 18-24) experienced some form of violence (physical, emotional, or sexual) during childhood, with 35% of girls and 17% of boys reporting sexual abuse (2018 Uganda Violence Against Children Survey, UNICEF).
These statistics collectively illustrate Uganda’s progress and challenges, offering the ideal opportunity for something to be done by the private sector to address healthcare access, promote child growth, and advocate for violence-free families, which is key to strengthening Ugandan households.
It is for this reason that Kiara Events Limited has today announced the 3rd edition of the famous Baby & Kids Expo East Africa, scheduled for May 9th–11th, 2025, at the UMA Multipurpose Hall, Lugogo. This premiere event, themed “Strengthening Families Through Healthcare, Growth, and Zero Violence”, reaffirms its commitment to fostering holistic childhood development and supporting families across Uganda.
The Expo will serve as a dynamic platform for parents, children, expectant mothers, and industry stakeholders, offering valuable resources, knowledge exchange, and skill-building opportunities.
“The Baby and Kids Expo continues to grow in impact and reach,” said Joweria Nabuuma, Managing Director of Kiara Events Limited, at the event’s launch. “Following the success of our 2024 edition, we’re excited to deliver an even more impactful experience in 2025 that will have a robust showcase of products and services designed to enhance child well-being, alongside expert-led sessions on critical topics such as raising children with special needs, mental and physical wellness, first aid, and instilling values in young minds.”
At the same time, pervasive violence (75% of young adults affected) and neglect (6,505 cases) highlight the urgent need to create safe family environments, aligning with the “zero violence” goal to protect child development and family unity.
We shall also conduct health talks; free vaccinations, triage services, and special focus sessions for children with Down syndrome, autism, and neonatal conditions from Children’s Clinic. Enjoy entertainment such; as gymnastics, dance shows, kids’ fashion, and live music by young artists.
In his interview, Hon. Balaam Barugahara Ateenyi- Minister of State for Youth and Children Affairs applauded the Baby & Expo event, “I am delighted to once again officiate the Baby and Kids Expo, now in its third edition. This year’s theme, ‘Strengthening Families Through Healthcare, Growth, and Zero Violence’, could not be more timely or relevant. With 44% of our population under the age of 14, Uganda’s future lies in the hands of its youngest citizens.”
“The sobering statistics on childcare, growth and development demand collective, urgent action. As a Ministry, we continue to champion parenting through our National Parenting Programme, Integrated Early Childhood Development, empowerment grants to vulnerable populations and partner projects like ‘Real Fathers’ among many others,” the Minister added.
“Events like this Expo play a pivotal role in mobilizing both the public and private sectors to reimagine childhood in Uganda- where children grow up healthy, safe, and loved. We commend Kiara Events Limited for their commitment to creating a platform that empowers parents, caregivers, and service providers with the knowledge and resources to raise children in nurturing environments. Let us use this moment not only to showcase but also to inspire and build stronger, more resilient families across our nation,” he remarked.
Diana Kajumba, Director Kids Nook said, “We are excited to be part of the expo again. Last year was a quality experience; this year we hope to have giveaways- better demonstrations of products and an overall educative experience for our visitors.”
Uzazi Hub is delighted to be a sponsor, “At our booth, we will be showcasing and officially launching our Uzazi Packages- carefully curated hospital bag packages designed to support mothers during the first days of motherhood. Under the theme “Gift a Mama,” Nabifo Wamunga, Founder and CEO
Manuela P Mulondo the Founder and CEO “The Cradle” mentioned, “As Uganda’s premier 24-hour childcare center for children aged 0-3 years; we understand the challenges modern parents face and we are committed to offering innovative solutions that support both children and families”.
Happy Ampumuza – Events Supervisor at Movit Products mentioned, “This expo is a remarkable platform for us to engage directly with parents, share expert insights on baby skincare and hygiene, and demonstrate how Baby Junior is making a meaningful difference in the well-being of young children.”
Verina Play House will illuminate the event with their fun activities and keep the children and parents entertained. Give your children a fun day out at the Baby and Kids expo. Clare Ansasiire – Managing Director
This year’s Expo will be sponsored by the Ministry of Gender, Labour, and Social Development; Nation Media Group, Capital One Group (COG) EA Ltd, Kids Nook, Baby Junior, UZAZI, Verina Play House, The Cradle, Star Kids Club, all united in advancing children’s rights, development and family empowerment.
– Ends –
About Baby and Kids Expo: Launched in 2016 by Kiara Events Limited, the Baby and Kids Expo is Uganda’s leading annual event dedicated to children’s wellness and family engagement. It brings together families, experts, and exhibitors to explore innovations in parenting, child development, and early education, fostering a community focused on education, entertainment, and growth.
About Kiara Events Limited: Kiara Events Limited is a boutique event management firm renowned for its creative and meticulous approach to delivering bespoke experiences across Uganda and East Africa. With a passionate team of seasoned professionals, Kiara Events transforms ideas into impactful realities for its clients.
For more information: Joweria Nabuuma, Managing Director. Tel: +256 775 587505 | +256 702 192718. Email: info@kiaraevents.com | jnabuuma@kiaraevents.com
