By Our Reporter
Coca-Cola has partnered with #BeApp, a new live music streaming platform, to launch Coke Studio Sessions, an exclusive collaboration featuring a diverse line-up of musical performances for fans to enjoy over 60 consecutive days.
Live performances from more than 100 artists across the globe, including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, Cast of Hamilton and Steve Aoki will refresh fans one virtual performance at a time and support the International Red Cross and Red Crescent Movement.
Coke Studio Sessions marks the official debut of #BeApp, the social live music streaming platform from tech industry veterans Ray Smith and Ross Mason. #BeApp is an immersive, digital destination for fans to enjoy live music in a new way.
“#BeApp was designed for digital connection through a shared love of live music, and people need that connection now more than ever,” said Ray Smith, founder of #BeApp. “We’re thrilled to have Coca-Cola as our exclusive launch partner as we introduce #BeApp to fans around the world through unique new experiences.”
Throughout the 60-day program, fans will have the opportunity to contribute directly to the International Red Cross and Red Crescent Movement to support Covid-19 efforts.
Melkamu Abebe, General Manager for Coca-Cola Beverages Africa in Uganda (Century & Rwenzori Bottling Companies), said the entertainment app would combine music with public health and a noble humanitarian cause.
“They say music is food to the soul; if we can use music to support a good cause then it’s a great start, that’s what I would term as killing two birds with one stone. We get to bring you entertainment during this lockdown while raise resources to support a worthy cause for the vulnerable across the world. We are happy to be a part of this partnership,” he said.
The Coca-Cola Foundation has donated over $14 million to individual Red Cross and Red Crescent Societies around the world in response to Covid-19 and will additionally match up to a collective total of $3 million in consumer donations made through this program.
