By Our Reporter
Jumia Uganda has launched the 2019 Mobile week, an annual online bonanza in which customers enjoy mega discounts on mobile phone devices.
Speaking at the launch ceremony held at Urban City Blue hotel on Tuesday, Mr. Ron Kawamara, CEO Jumia Uganda, revealed that mobile phones are the most popular item on the Jumia online store, both in terms of the number of items sold and in terms of the revenue it generates hence the decision to give it its own tier-one campaign.
“Through Mobile Week, we hope people can see that online shopping is safe and convenient. Our customers will be able to purchase products cheaply and faster with all the security guarantees such as insurance and warranty with also an option to freely return products within 7 days of shopping.” Ron Kawamara also noted.
The campaign which will run from April 8th to 21st, 2019 is expected to be the biggest yet with customers enjoying up to 60% on smartphones, feature phones and mobile phone accessories.
During the launch ceremony, they also released a white paper on mobile devices which showed that smartphone adoption on the continent was recorded at 36% penetration rate, equating to about 255 million smartphone devices. This was attributed to the reduction in the average price of smartphones with Chinese smartphone brands being predominant on the market.
According to the report, the average Ugandan consumer is also increasingly getting connected, with 42% of the population in Uganda now connected to the Internet (19 million). Mobile subscription penetration is at approximately 80%, with 25 million Ugandans owning a mobile device, a factor that has continued to shape and make the digital landscape competitive.
