By Our Reporter
Joshua Baraka, one of the country’s fastest-rising stars, has clinched a coveted nomination at the prestigious Trace Awards and Summit 2025 presented by platinum partner, Johnnie Walker in this year’s instalment. Recognised in the Best Artist – Eastern Africa category, Baraka’s nomination is a testament to his bold artistry and meteoric rise across borders onto the continental music stage.
Joshua Baraka’s journey from a budding talent doing band gigs as a pianist into a continental sensation has been nothing short of remarkable. Known for his rich blend of Afrobeat, bits and pieces of Ugandan Kidandali, R&B, and soulful lyricism, Baraka has consistently delivered music that resonates with different audiences across borders.
Hits like ‘Nana,’ ‘Dalilah,’ and ‘DIGII IV,’ not only showcase his musical versatility, but have also earned him quite a huge fanbase across the continent, and amongst Afrobeat lovers in different parts of the globe.
The Trace Awards nomination comes at a pivotal moment not only in Baraka’s career but also for award’s platinum sponsor Johnnie Walker, as it aligns perfectly with the brand’s “Keep Walking” mantra. This mantra celebrates bold steps and relentless progress; qualities that Baraka embodies in his journey.
Over the past year, Baraka’s groundbreaking projects have showcased his creative evolution and daring spirit, reflecting the essence of Johnnie Walker’s commitment to inspiring individuals across Africa to take bold steps forward.
“His collaborations with international artists and performances on global stages—culminating in a fully sold-out show in London—are testaments to his resilience and ambition. These milestones parallel Johnnie Walker’s mission to reward and celebrate audacious trailblazers who shape culture and push boundaries, making Baraka’s achievements a perfect embodiment of the values we champion at Johnnie Walker,” said Christine Kyokunda, Johnnie Walker Uganda Brand Manager.
“Our collaboration with Trace is a tribute to the brilliant talent thriving across the continent. Joshua Baraka’s nomination reflects the bold moves and determination we champion. As he continues to walk his path, we will be here to celebrate every milestone,” she added.
Johnnie Walker, which is the world’s No. 1 Scotch whisky brand, announced the landmark partnership with the Trace Awards and Summit 2025, with a sponsorship of two categories that is; the Best Newcomer and Song Of The Year category at the three-day extravaganza that will take place from February 24–26, 2025, at the Mora Zanzibar Resort.
The partnership also includes the Trace Awards City Tour, which will bring live performances and meet-and-greet opportunities to major cities, including Kampala. The tour will provide an intimate platform for fans to connect with nominated artists and talents, and experience the energy fueling Africa’s creative revolution.
Catherine Ndungu, Marketing Director Uganda Breweries Limited (UBL), emphasised the brand’s alignment with the transformative power of African music stating; “Our partnership with Trace is a celebration of African creativity and its growing influence on the global stage. Artists like Joshua Baraka are a testament to the talent and innovation thriving on this continent and as Johnnie Walker, we’re proud to amplify these voices and walk alongside them on their journey to greatness.”
