By Our Reporter
Whisky enthusiasts should brace themselves to enjoy their favorite Johnnie Walker scotch whisky as they wind down and enjoy good times with friends for so many weekends to come. This is after Uganda Breweries Ltd through their iconic Johnnie Walker brand kicked off weekly Bottle Turn Up activations, that will see the brand take over different top hangouts around town, with the aim of giving their customers a holistic Johnnie Walker experience.
The campaign kicked off last Thursday with a Bottle Turn Up experience at Cask Lounge in Kololo, and subsequently made its way to Thrones Lounge in Bugolobi.
At Thrones, party goers were treated to Instagramable Johnnie Walker regalia coupled with a lit walkway and luxurious bottle service for every purchase. But the most exciting part for most revelers was the amazing bottle offers on all Johnnie Walker whiskies that ran throughout the night.
Partygoers were also treated to a bevy of signature Johnnie Walker cocktails that included Johnnie and Ginger, Johnnie and Lemon as well as Johnnie and Berries.
Speaking about the campaign and experience, Johnnie Walker Brand Manager Christine Kyokunda noted that the brand wishes to connect with consumers in relevant and meaningful ways wherever they feel most comfortable.
“The idea of the Bottle Turn Up experiences is to make sure that whisky consumers and lovers have more enjoyable ways to consume their favorite drink at their preferred hangout spots. We are making more intentional decisions to bring the holistic Johnnie Walker bottle serve experience to our consumers in the spaces they enjoy to hangout,” she said.
The Bottle Turn Up experiences will be happening weekly, from Thursday throughout the weekend at different hangout spots around the country.
