By BigEyeUg Team
East African rapper, Keko has revealed she could throw in the towel at South African Music label Sony soon. The rapper who made history by becoming the first Ugandan to sign a multi-album and full management deal with Sony Music Entertainment Africa and ROCKSTAR4000 is fed up of the cash and music drought.
Keko revealed her possible exit on Twitter. She expressed pain that she has not been able to make any good music from the time she joined the label back in 2012. “It has been three and a half years at this label and there are no gigs, no cheques, no publishing, enlighten me on that. What should I do,” she said.
Born Jocelyne Tracey Keko, she rose to fame in 2010 with the release of “Fallen Heroes”, where she appeared alongside other established Ugandan artists like Don MC, SP, DAVIS and the Mwamba children choir. After delivering what was arguably the best verse on the track, Keko began to turn heads with her lyrics, delivery style and sheer presence on tracks.
Her breakthrough single ‘How We Do It’ took the Ugandan music charts by storm, making her an instant household name in East Africa. The success of the track led to a 2011 Channel O Video Music Award for most gifted East African Video, and more recently a synch with Supersport Africa. Keko landed an endorsement deal with Pepsi and also led Mountain Dew’s advertising campaign in Uganda, all whilst growing her fan base across the continent.
She is one of the most respected female rappers on the continent.
Her current label, Sony, has artistes such as Alicia Keys, P!nk, Usher, Christina Aguilera, Pitbull and Chris Brown.
We will keep you posted.
