Heineken launched its Kampala City Limited Edition bottle to its consumers on Independence Eve, last Thursday, at Panamera Bar. The event kicked off at about 7pm with revelers sauntering to the popular bar. There was a cocktail setting with folks drinking and biting on an occasional bite that was served on the night.
The latest Kampala City inspired campaign by global Dutch brewer Heineken, dubbed Open Kampala which aims to inspire Kampala natives to view the city in new light , and experience all the positive energy Kampala has to offer; opportunities, adventure and fun. The fully integrated campaign includes a first of a kind, limited-edition Kampala Heineken bottles. The bottle is a welcomed surprise following last year’s Heineken cities of the world campaign that had 6 different labels of 6 cities; Amsterdam, London, New York, Rio de Janerio, Singapore and Shanghai.
In a statement released to newsrooms, National Sales Manager, Nathan Akandwanaho noted that, ‘‘Every great city offers an endless adventure within its sky-scraping towers and neon lit streets. The Open Kampala campaign reinforces the notion that we should never stop exploring our own urban backyard.’’
Priced the same as the regular bottle, Heineken aims to keep consumers engaged with their latest innovation through re-igniting the party scene in Kampala with different on-trade activations and during the 2015 Rugby World Cup match screenings in Uganda.
Another addition to the Open Kampala initiative is the inclusion of a social media competition whereby aspiring photographers are called upon to capture scenic pictures of the city to stand a chance of winning cash reward courtesy of Heineken.
On the night, there were also performances from DJ Aludah and Kenya’s Cream De Le Cream who entertained the audience with their mixes on the turntables even when it rained uncontrollably.
Staff Writer