GOtv Uganda has rolled out an exciting customer incentive campaign dubbed ‘Kwata Kavu’ to reward, appreciate and encourage customers for their loyalty with cash prizes and memorabilia.
“Our primary focus this year as a brand has been on our customers, who we intend to reward throughout this year. The objective of ‘Kwata Kavu’ is to ensure we provide customers with prizes that can resonate with their current needs, bearing in mind the harsh ongoing economic times. As a continuation to our successful school fees campaign we felt that cash is a tangible need that everyone would appreciate to cater for their immediate needs’’ said Albert Nga, GOtv Marketing Manager during the launch.
GOtv subscribers stand a chance to win themselves weekly cash prizes worth 10 million Uganda Shillings. There will also be a GOtv ambassador who will conduct below the line activities through his football juggling skill set around different areas and localities where GOtv has signal. Customers and revelers who actively participate in his challenges will win themselves T-shirts, key rings, balls and string bags basing on how best they juggle. To qualify for the cash prizes subscribers are required to either buy a GOtv Kit at UGX 87,500 or renew their GOtv Value (UGX 16,000 per month) or GOtv Plus (UGX 26,000) subscriptions or upgrade to GOtv Plus or GOtv Value. Upon sending
their IUC number to 6488 customers will automatically enter the draw to win the various prizes. Through a live weekly television draw 10 customers will win themselves UGX 200,000 and one of winner out of the 10 will return to win up to UGX 5 million in the cash box.
Sauya Nakiyagga, Head of Retention MultiChoice said, “This is a season for giving as GOtv. We shall continue to acknowledge the incredible support of our loyal customers by rewarding them. We feel that this campaign speaks to a basic need that we all have, but more importantly it’s a demonstration to our customers that we care and appreciate them for their support”.
The campaign is applicable from 19th July to 19th October 2017.